Helping Momma's find their happy medium. It doesn't have to be all or nothing. This way or that. You just need to do you.
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This podcast helps Marketing Leaders who work at Tech Companies get their brands found via transparent, measurable digital marketing. Tech Marketing leaders join our host Kerry Guard to discuss what challenges they're currently facing and the creative solutions they've found to solve them. It's presented by MKG Marketing - a digital advertising agency of experts who specialize in SEO, Digital Advertising, and Analytics. Be sure to subscribe so you catch every episode as soon as it drops each ...
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Fullcourt on Flatbush is the best Brooklyn Nets podcast. It's hosted by former Nets guard Kerry Kittles and rabid Nets fan, radio personality Robin Lundberg. This basketball podcast will take you inside the brain of one of the greatest Nets players of all-time as well as inside the locker room with beat writer Brian Lewis. Kerry and Robin will be joined by special Nets guests, including current players, former players, other Post reporters and celebrity fans. This NBA podcast is released eve ...
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Making sense of Martech (MSoM) is an irregular set of interviews with some of the most interesting people working in marketing and technology. This podcast is an extension of The Martech Weekly newsletter by going deeper into the most popular topics covered there. You can subscribe at themartechweekly.com
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Join Lee for fun conversations with the brightest and funniest minds in the B2B industry. Lee2B is meant to feel like you're pulling up a chair to eavesdrop on your group of friends - if your friends happen to be B2B marketers, salespeople, and founders who don’t hold back. Whether you're a seasoned pro or just dipping your toes into the B2B waters, "Lee2B" is your go-to source for knowledge, inspiration, and a whole lot of sass.
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Lee speaks with Layla McCay, the Director of Policy at the NHS Confederation and Executive Lead of the Health and Care LGBTQ+ Leaders Network. Her impact in promoting LGBTQ+ inclusion in business has earned her a spot on the Outstanding 100 LGBTQ+ Executives Role Model List. Layla’s upcoming book, Breaking the Rainbow Ceiling: How LGBTQ+ People Can…
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Outbound Sales, Books, and More with Leslie Venetz
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Today I’m speaking to Leslie Venetz: a dynamic corporate sales leader and trailblazing sales-led GTM consultant. She’s the founder of The Sales-Led GTM Agency and works with outbound B2B sales teams to build the strategy, repeatable process, and skill sets they need to thrive. She’s a top-tier content creator on both LinkedIn and TikTok She’s also …
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Leadership, Life, and Legacy with Heidi Solomon-Orlick, Founder of GirlzWhoSell
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Lee speaks with Heidi Solomon-Orlick, a seasoned leader in global B2B sales who is paving the way for women in sales. Heidi's expertise has driven over $1.5 billion in revenue As the Founder of GirlzWhoSell, she's committed to closing the gender gap in B2B sales by empowering diverse talent. Learn more https://girlzwhosell.com/ Get Heidi's book her…
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#155: The Art of AI Content Creation with Cybersecurity Expert David Mundy
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In the final 2023 episode of "Tea Time with Tech Marketing Leaders," Kerry Guard and David Mundy, VP of Marketing at Dasera, explore the indispensability of AI in marketing. They delve into David's journey from cybersecurity startups to his role at Dasera, underscoring AI's pivotal role in content creation and competitive strategy. Dasera David Mun…
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TMW Case Study #001 | Scaling Martech QA with computer vision and robots
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Welcome to our very first TMW case study! Kicking off this series, we’re featuring Rappi, the Latin American super-app that connects consumers with merchants that sell a wide variety of products, and drivers that can bring those products to their doorstep. The three-sided business is not only a logistical challenge, but also a Martech challenge. Ra…
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#154: Mastering Metrics with Dan Sanchez: Grow Your Digital Reach
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In this episode of "Tea Time with Tech Marketing Leaders," host Kerry Guard sits down with Dan Sanchez, an expert in audience building and digital marketing. Dan shares his journey from graphic design to marketing, highlighting his experience in transforming a university's enrollment rates through innovative digital strategies. Close Mode Dan Sanch…
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Rewriting Your Career with Jonaed Iqbal, Founder of NoDegree.com
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Lee speaks with Jonaed Iqbal, the Founder of NoDegree.com and host of The NoDegree Podcast! 🎙️ With a bold mission to shatter stigmas and empower individuals without traditional academic backgrounds and college degrees, Jonaed is helping people level up their careers one success story at a time. 💼✨ As a YouMap® certified career coach, Jonaed has gu…
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#153: The Art of Connection: Evan Patterson Insights into Effective Marketing
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In today’s episode, our host Kerry Guard is joined by Evan Patterson, Marketing Consultant at Inclusive Agile, where Evan shares his insights into the SaaS industry, revealing how his love of laughter and genuine connections with people fuel his success in building communities and fostering partnerships in the tech world. Inclusive Agile Evan Patte…
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Prioritizing People in a B2B World with Kerry Guard
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Today I’m speaking with Kerry Guard, CEO of MKG marketing. As a mother of twins and a true believer in the art of balance, Kerry is on a mission to redefine company culture by proving that flexibility and success go hand in hand. She is also the host of Tea Time with Tech Marketing Leaders, where she interviews digital marketing experts, such as yo…
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Tips from a Tech Recruiter with Joseph Jewell
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So excited for today’s episode because I have Joseph Jewell, a recruiter that codes and a master of satire. You have have seen Joseph’s satirical interview tip posts that always get you in the second half. Get ready for a conversation about the job market, blending humor with expertise, and tips for the job search on Lee2b…
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Building a Product-Led Growth Motion with Peter Wheeler
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Lee speaks with Peter Wheeler—a seasoned entrepreneur and marketing leader! He has executed major campaigns and built revenue teams for global brands like Okta, Dolby, BMW, MillerCoors, Mapbox, CMT, and countless other organizations big and small. Known as #peterledgrowth, Peter specializes in product-led growth and go-to-market strategies, reshapi…
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Leading through Learning and Listening with Mandy Thompson
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Coming to the mic today is Mandy Thompson, the co-founder of Digital Reach Online Solutions, where HubSpot expertise meets an untamed spirit. A serial entrepreneur since 19, Mandy's journey catapulted her to mid seven-figure success before embracing a nomadic life. With a knack for rewriting the rules, she's now blazing trails in the remote realms …
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Lee speaks with brilliant Amber Rhodes, Senior Content & Communications Manager at UserGems and the creative force behind their content game! 🚀 Join us as dive into Amber's unique take on the B2B content game, social media, brand voice and reality TV!Lee Moskowitz による
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#152: Achieving Business Goals with Eric Martin, Senior VP of Marketing at Stack Overflow
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In today's episode, our host Kerry Guard sits down with Eric Martin, Senior Vice President of Marketing at Stack Overflow, to explore the significance of setting aspirational goals and cultivating a supportive team environment. Eric shares insights from his extensive career, including transformative experiences at SalesLoft and his current role at …
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With a background spanning both in-house and agency SEO, Bianca has become a driving force of innovation at HubSpot! Her approach is both humble and impactful, navigating significant algorithm changes with ease and spearheading the creation of HubSpot's EEAT Playbook. In her role as Project Manager of the Blog Insights Report, Bianca plays a pivota…
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#151: Navigating CRM Challenges: Optimizing Marketing Efforts and Lead Nurturing for Sales Success
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In this episode, our host Kerry Guard is joined by Miad Moussawi, the VP of Marketing at Synsaber, as they delve into the dynamic world of tech marketing. With over 17 years of industry experience, Miad shares insights into product alignment, the significance of flexible marketing efforts, and the pivotal role of customer feedback in shaping succes…
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Making Sense of Martech's very own Juan Mendoza on looking ahead to the rest of 2024
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Lee talks with a leader in the GTM B2B community spaces, Jared Robin, co-founder of RevGenius! Jared is your go-to guy for all things community-building and business scaling. With RevGenius skyrocketing from 0 to 40k members in just three years, Jared's journey is a testament to his knack for fostering growth. Join us as we unravel the secrets to h…
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#150: Marketing Tactics with Kindsey Haynes–Nurturing Leads and Targeting Pain Points
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In this episode, host Kerry Guard sits down with Kindsey Haynes, the CMO of Kirkham Iron Tech, to delve into their innovative marketing strategies and tactics. Kindsey shares insights into how her team effectively targets specific industry verticals, focuses on nurturing relationships with potential clients, and utilizes a mix of traditional and di…
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#149: From Rebranding to Team Building: Elizabeth Hague's Tech Marketing Strategies Unveiled
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In today's episode, our host Kerry Guard welcomes Elizabeth Hague, a tireless underdog champion specializing in protecting and growing revenue for pre-IPO companies. They delve into the importance of building and leading marketing teams, navigating the rebranding process, and the challenges faced by startups in hiring product marketers. Wildcatecho…
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How to Tell Your Story with Vicky Quinn Fraser
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Ever thought about writing your own nonfiction or B2B book? Today, we’re stepping into the vibrant world of Moxie Books with Vicky Quinn Fraser, who is a master in turning creativity into captivating books. Creator of the MicroBook Magic program, Vicky has woven her magic through five books, ghostwritten over 20, and empowered countless individuals…
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#66 | Tim Mason & Sarah Jarvis on the case for Omnichannel
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A conversation with Tim Mason & Sarah Jarvis from Eagle Eye. In this episode we’re joined by Tim Mason and Sarah Jarvis . Tim is the CEO of Eagle Eye, a leading loyalty and personalization platform and a top 10 TMW 100 global innovator. Tim has spent more than 30 years building loyalty strategies in retail, including working as the Deputy CEO and C…
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#148: The Holy Grail of Web Design and Development with Adam Aragon
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Imagine a world where you never have to deal with CSS ever again. That world is real, and Adam Aragon talks through how his team goes from design to code seamlessly. Illumio Adam Aragon on LinkedIn Full transcript at MKG Marketing
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This is a great episode for job seekers because we’re diving into the world of talent acquisition with a true industry veteran: James Hudson. James has over two decades of experience leading Talent Acquisition teams at iconic brands including Nike, Levi's, and Forever 21, as well as hyper growth startups. You can catch James articles on Forbes and …
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Join us for a lively chat as we unravel the secrets behind Brianna's dynamic career, her journey to becoming a LinkedIn sensation, and her new agency Verbatim.Lee Moskowitz による
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Science the Ish Out of Sales with Ashleigh Early
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Lee chats with Ashleigh Early, a sales & growth advisor + all around amazing person From roles with big players like Okta and Mattermark to working with startups, Ashleigh brings a wealth of sales knowledge. Ashleigh's coaching isn't just about hitting quotas; it's a journey to your fullest potential. She creates a "safe place" for creativity, hone…
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How Sellers Need to Adapt with Dr. Jim Kanichirayil
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Happy New Year everyone! We're back for 2024 starting off with Dr. Jim Kanichirayil. Bucking the trend of conventional sales approaches, Jim has consistently explored innovative ways to seamlessly integrate the selling and buying processes throughout his career. Nestled in the heart HR Tech, his expertise spans the entire employee and talent life c…
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#65 | Rohit Maheswaran on the shifting sands of attribution
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A conversation with Rohit Maheswaran. In this episode we’re joined by Rohit Maheswaran, the co-founder and Chief Product Officer of Lifesight a marketing measurement platform offering a suite of attribution, MMM (Mixed Media Modelling), and incrementality tools. We tackle the shifting sands of attribution and how marketers are using different model…
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We have Cory in the house! That's Cory Burnsed, Enterprise Architect at Adobe and a MarTech master. He has been weaving his expertise through the intricate landscapes of Marketo, IBM's BlueWolf, Verticurl, and now Adobe. Tune in for an episode on Marketo, puzzle solving, Martech, music, conspiracy theories, and more!…
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#64 | Cory Munchbach on the life of a Martech CEO
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A conversation with Cory Munchbach. In this episode we’re joined by Cory Munchbach. Cory is the CEO of BlueConic, a leading Customer Data Platform. In this episode we talk about Cory’s recent journey to becoming the CEO of the company, what it really looks like to lead the vision and strategy of a private equity backed company, growing and scaling …
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#63 | Chris Baker on the promise and peril of Generative AI for marketing
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A conversation with Chris Baker. In this episode we’re joined by Chris Baker. Chris is the founder of Totem, a brand strategy, marketing, data and innovation consultancy with a focus on the Chinese market. Totem helps global brands break into China and Asia and works with marketing leadership on digital and brand strategy. In a recent presentation …
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Turning Content into Revenue with Lindsay McGuire
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Tips on content marketing, events, and more? Yes please! Tune in to hear Lee dig into content marketing that works with Lindsay McGuire, Associate Director of Content and Campaigns at Goldcast, which empowers you to create captivating events distribute, and ultimately help you create and close more deals.…
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How to Become a Solopreneur with Nick Lafferty
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Considering going out on your own? Already freelancing? This episode is for you! Lee talks with Nick Lafferty, whose career history includes marketing success at fast-growing startups like Loom. In May 2023, he bid farewell to the 9-to-5 grind, launching a growth marketing consulting practice that skyrocketed to over $30k/month in just six months. …
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Double the Lee, Double the Insights. Double the Fun! I'm joined by a fellow Lee in the B2B world, the phenomenal Lee Densmer – a global content market expert and owner of Globia, a content marketing consultancy that offers content strategy, editorial planning, and content development. With 23 years immersed in translation and interpretation, Lee br…
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Get ready for a conversation that sparks change and challenges the status quo as we dive in to LGBTQ visibility, faith communities, GLAAD and more. Coming to the mic with passion and purpose, we've got Ross Murray, Vice President at the GLAAD Media Institute and a driving force in LGBTQ advocacy. He is a member of the 2021 OUT100 and was named one …
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Commercializing Cannabis with Steven Arthur George
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Ever wonder what it's like to have a career in cannabis? Know what cannabis commercialization entails? No? Lee speaks with Steven Arthur George, the founder of KAYA KREATIVE, where he provides Cannabis Commercial Strategy consulting and fractional sales support. Steve worked at Tilray, one of the cannabis giants, as an Alliance Manager and Country …
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Think out-of-home advertising is just for B2C? Think again! Lee speaks with Greg Wise, a founder member of HubSpot's eCommerce team who dove headfirst into the concrete jungle of commercial real estate. Trading screens for streets, he became passionate for "real-world" advertising, and co-founded OneScreen.ai in 2020. One Screen is rewriting the ou…
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Gamifying Personal Development with Autumn Wade
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Get ready to dive into the realm of wisdom, laughter, and a touch of glitter with today’s guest. I'm thrilled to introduce Autumn Wade, the brains behind Coaches & Dragons, a place where self-discovery meets downright fun. With over two decades in the IT & Operations trenches, Autumn's seen it all – the good, the gross and everything in between. Fr…
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The Irresistible Urge of Building a Startup with Melissa Moody
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Meet Melissa Moody, a marketer with an exceptional journey, including a remarkable 14-year tenure at Google. You may know Melissa as the founder and CMO of Gated. Or from her podcast 2 Pizza Marketing where small-team marketers can feast on bite-sized brilliance. Melissa is also the co-founder of 'Wednesday Women,' a movement amplifying the voices …
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#62 | Lauren Maffeo on designing data governance for good
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A conversation with Lauren Maffeo. In this episode we’re joined by Lauren Maffeo. Lauren is an award-winning service designer working full-time at Steampunk where she serves the U.S. federal government. She is a founding editor of Springer’s AI and Ethics Journal and an adjunct lecturer of Interaction Design at The George Washington University. Lau…
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#147: BRIDGER – The Bridge from Prospect to Purchase
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Trevor van Woerden. Trevor, a seasoned marketer, joins host Kerry Guard to discuss his journey in creating engaging content and his experiences in the sales world. Tune in as Trevor shares his insights on building relationships on LinkedIn, the importance of empathy in sales, and the transformational power of the Challenger Sales approach. He also …
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What happens when LinkedIn's "Semi-Funniest" marketer comes on the SaaSiest podcast for B2B? Lots of laughs and even more marketing insights, tips, and tricks! Tim Davidson, Senior Director, Digital Marketing at Directive, doesn't just get marketing; he masters it with a sense of humor. Whether he's decoding Google Ads, diving into ABM, or revealin…
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#146: The Art of Influencer Marketing: Lisa Hackbarth's Strategies Revealed
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Lisa, an expert in B2B SaaS tech marketing, shares insights from her vast experience in the industry, including her time as a professional photographer and her recent transition into starting her own marketing consulting business. Lisa provides valuable advice for tech marketers, from the importance of repetitive processes to the value of measureme…
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#145: Mason Cosby on Gettin' Scrappy with ABM
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Getting quality, qualified leads takes intention and purpose. And once you have the lead, you can't just pass them off to sales immediately. The market has changed, and as marketers we must move with it. Mason Cosby, Founder of Scrappy ABM, joins Kerry Guard on this episode of Tea Time with Tech Marketing Leaders to spill the tea on how to cultivat…
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With over nine years of experience conjuring magic in the tech startup world, Jacki Leahy is not your average advisor. As a Fractional RevOps Advisor and the Founder of Activate the Magic, her RevOps consulting firm, she specializes in helping Seed to Series C B2B SaaS companies optimize their revenue operations and go-to-market strategies. But Jac…
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Get ready for an insightful conversation about leadership, equality, and the transformative power of inclusion. Lee speaks with Tara Robertson, a leadership coach and a champion of diversity, equity, and inclusion. She's on a mission to empower underrepresented leaders in the corporate world, helping them transform from underestimated to unapologet…
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#144: The Ungated Unknown – The Path to Known
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Leads aren't going anywhere. We must capture, nurture, and cultivate an audience to be effective marketers and sellers. But WHEN and HOW we is anyone's game. In this episode, Alex Titze, VP of Marketing at Blue Team Alpha joins host Kerry Guard to spill the tea on how he keeps his content ungated and cultivates qualified leads. Through his partners…
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It’s an exciting episode because it’s a first for Lee2B, we're crossing continents to chat with a remarkable guest: Maeva Cifuentes who’s joining us from Barcelona Maeva is the founder and CEO of Flying Cat Marketing, an agency specializing in SEO and content for B2B SaaS companies, with a focus on HR Tech, martech, and salestech. Maeva's unique bl…
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#61 | Ari Paparo on the fool’s errand of media
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A conversation with Ari Paparo. In this episode we’re joined by Ari Paparo the famous host of the very popular Marketecture Podcast and the CEO and founder of LaunchScience, a newly launched (pardon the pun) startup in the category of process management for GTM and product teams. Prior to these two new ventures, Ari founded and exited Adtech platfo…
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Get ready for a conversation about marketing, podcasts, babies, and more! Lee speaks with Mason Cosby, who provides no nonsense practical marketing execution that drives revenue. Mason is the founder of Scrappy ABM and specializes in crafting high-impact, low-budget Account-Based Marketing programs. He's been the mastermind behind campaigns and rev…
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