Welcome to the Tip of the Law podcast, where legal insights meet practical advice. In each episode, we bring you stories, insights, and tips straight from the legal industry's brightest minds.
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The Agents of Change Digital Marketing Podcast
Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Market
Discover how to increase your online visibility, drive more qualified traffic to your site and convert that traffic into leads and business! In The Marketing Agents Podcast, we'll interview leading marketers from around the globe to get their insider tips and tricks on SEO, social media and mobile marketing. If you've been looking to reach more of your ideal customers and build your business, be sure to subscribe to The Marketing Agents Podcast today!
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The Reputation Matters podcast will feature business owners and marketers to talk all about reputation management - the good and the bad. We’ll talk all about the obvious, and not so obvious, strategies people can use to improve the online reputation. We’ll also share examples of businesses that have done a great job of managing their reputation, and some that haven’t, so you can learn more about how and why to keep the reputation of your business in great shape.
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Welcome to “Fingerprints on Success,” the podcast that highlights the distinctive imprints left by influential business leaders, mentors, and thriving entrepreneurs. Your host is none other than Bill Barrett, an award-winning corporate and business law attorney, and the CEO of Mandelbaum Barrett PC. Join us every week as we explore the captivating stories and insights of a diverse array of serial entrepreneurs, seasoned professionals, inspiring leaders, and accomplished coaches. Together, we ...
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Boosting Sales Through Conversion Copywriting with Suzanne Reilley
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Persuasive copywriting is more than just putting words on a page! This week, I chat with Suzanne Reilley, a seasoned business coach and marketing strategist, to uncover the secrets of conversion copywriting. Suzanne shares her insights on how to write copy that actually gets results—whether it’s an opt-in, a sale, or anything in between. https://ww…
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Scaling AI Strategies for Business Success with John Munsell
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If you’ve ever wondered how to scale AI across your entire organization, today’s guest has the answers you’ve been looking for. John Munsell, CEO of Bizzuka and serial entrepreneur, joins us to break down his AI Strategy Canvas—a game-changing framework that’s helped over 600 businesses streamline their operations. From scalable prompt engineering …
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Mastering User Acquisition Strategies with Hannah Parvaz
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Ever feel like your user acquisition strategies are more ‘spray and pray’ than scientific? You’re not alone. In this episode, I’m joined by Hannah Parvaz, a multi-award-winning marketer and founder of Aperture. Hannah has helped over 250 companies crack the code on customer acquisition, and she’s here to share her insights on everything from unders…
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The Framework for Video Marketing Success…Every Time with Michael Cinquino
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When it comes to video marketing, it’s easy to get caught up in the tech and forget about the human connection. That’s where Michael Cinquino steps in. With a background that ranges from the U.S. Navy to MFA in acting, and 20 years of photography and coaching experience, Michael brings a unique perspective to the world of video marketing. In today’…
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Reddit for Marketers: Boost Your Brand with Brent Csutoras
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Reddit as a marketing tool? Absolutely! Join us as we dive into the world of Reddit marketing with Brent Csutoras, an 18-year veteran of the platform. In this episode, Brent shares how to understand customer sentiment, become an active member in relevant communities, and the importance of karma points. We also explore how to leverage Reddit’s growi…
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Strategies for Legal Practice Success | Charley Mann
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In the latest episode of the Tip of the Law podcast, host Joe Giovannoli, CEO and founder of 9Sail, interviews Charley Mann, founder of Law Firm Alchemy. Charley specializes in coaching law firm owners to maximize their practice’s potential as a business. Their conversation ranges over essential strategies for law firm leaders, focusing on self-man…
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Mastering B2B Success on LinkedIn with Brooke Sellas
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Today, I’m thrilled to bring back Brooke Sellas for her third appearance. Brooke is the award-winning CEO of B-Squared Media, and she’s here to share her latest insights on leveraging LinkedIn for B2B success. Whether you’re a LinkedIn novice or a seasoned pro, Brooke’s expertise will help you rethink your strategy and boost your engagement. Let’s …
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Elevate Your Legal Marketing with Strategic Evaluation | Ron Latz
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In this episode of the "Tip of the Law" podcast, Joe Giovannoli, founder and CEO of 9Sail, discusses effective legal marketing strategies with Ron Latz from LegalFenix. They talk about setting clear expectations for marketing goals, managing client relationships, and the importance of personal branding for attorneys. Here’s a detailed recap of thei…
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Unlocking Digital PR Strategies with Joe Giovannoli
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In today’s episode, we’re diving into the dynamic world of digital PR with Joe Giovannoli, founder and managing partner of 9Sail, a growth marketing agency that prides itself on being digital rainmakers. If you’ve ever wondered how to amplify your online presence and secure those coveted backlinks, you’re in for a treat. Joe shares his insights on …
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Mastering LinkedIn Ads: Strategies for Success with Devin Littlefield
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Discover how to leverage LinkedIn's native retargeting functions and align your audience with your ideal customer profile (ICP) and buyer personas for ad success. Devin Littlefield of Market Vantage helps unlock the full potential of LinkedIn marketing. https://www.theagentsofchange.com/544 Grab your discounted ticket to the Agents of Change Digita…
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Building a Successful Legal Marketing Team | Lynn Tellefsen-Stehle
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In this episode of the Tip of the Law podcast, host Joe Giovannoli, founder and CEO of 9Sail, talks with Lynn Tellefsen-Stehle, an experienced legal marketer and business development expert. Lynn shares her unique journey in the legal industry and offers practical insights into effective legal marketing and business development strategies. Key Take…
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Practical Strategies for Effective Employee Onboarding and Engagement | Howard Matalon
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In this episode of the Tip of the Law podcast, host Joe Giovannoli, founder and CEO of 9Sail, sits down with Howard Matalon, an employment law expert and partner at OlenderFeldman. Howard shares his journey into employment law, his passion for working with wolfdogs, and practical strategies for effective employee onboarding and engagement. Key Take…
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Boost Your Website Conversions with Ayat Shukairy
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Driving more conversions is crucial for marketers, but it takes a well-researched strategy backed by data – and patience. Marketing experimentation expert Ayat Shukairy reveals her techniques, such as heatmapping, client interviews, and the SHIP methodology, to help you optimize your website for better performance. https://www.theagentsofchange.com…
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Mapping the Customer Journey with Kaitlyn Merola
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Welcome back, Agents of Change listeners! Today, I had the pleasure of chatting with Kaitlyn Merola, the CEO and founder of MOVE marketing. Kaitlyn is a seasoned pro when it comes to demand generation, customer experience optimization, and accelerating revenue growth. In this episode, we dive deep into one of my favorite topics: the customer journe…
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Future of SEO: Holistic Strategies and AI Impact with Amanda Jordan
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Amanda Jordan dives into the future of SEO, highlighting the shift from traditional checklists to a more holistic approach. We discuss the impact of AI on search visibility, how to engage with your customers across various platforms, and the importance of building your brand as a thought leader. Get ready for actionable insights that will help you …
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19 | Joe Giovannoli | The Secrets to Thriving in Law Firm Marketing
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Ever wondered what it takes to transform a startup into a thriving business? Join me as I sit down with Joe Giovannoli, founder of 9Sail, a marketing powerhouse for law firms and healthcare companies. Joe’s story is one of passion, perseverance, and pivoting in the face of challenges. In this episode, Joe shares his journey from launching a social …
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Modernizing Legal Operations | Eric Gros-Dubois
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In this episode of Tip of the Law, host Joe Giovannoli, founder & CEO of 9Sail, discusses innovative legal practices with Eric Gros-Dubois, founder of EPGD Business Law in Miami. Eric shares insights into his unique approach to the business of law, emphasizing direct client relationships and innovative billing practices.…
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18 | Amber Vilhauer | Finding Alignment in Business and Personal Growth
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Are you ready to be inspired by a story of resilience, transformation, and entrepreneurial success? In this episode of Fingerprints on Success, I sit down with Amber Vilhauer, a dynamic books and business strategist, bestselling author, and founder of NGNG Enterprises. Amber's journey from a challenging childhood to becoming a leading entrepreneur …
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Email Marketing Strategies for Better Deliverability with Tyler Cook
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Are you not getting enough ROI out of your email marketing? If so, is it your deliverability, your open rates, or are people just not taking action? Discover what’s not working and how to fix it with self-proclaimed Email Marketing Nerd Tyler Cook of HyperMedia Marketing, and start generating more business from your email marketing. https://www.the…
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Mastering Paid Search for B2B Companies with John Horn
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Unlock the secrets to successful paid search campaigns in the B2B landscape. Discover how to fine-tune your targeting to avoid spending non-relevant audiences, and leverage ad copy and bidding strategies to maximize your ROI. John Horn, of Stub Group, share why sometimes it’s better to not aim for the top spot on Google, and gives us his actionable…
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Harnessing Core Values for Legal Success | Jennifer Cona
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In this episode of the Tip of the Law podcast, host and founder/CEO of 9Sail, Joe Giovannoli, speaks with Jennifer Cona, a leading elder law and estate planning attorney based in New York. As founder of Cona Elder Law, Jennifer shares her professional trajectory in the field, her approach to client service, and the fundamental role of core values i…
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You Don't Have Enough Facts or Figures to Change Your Customer's Mind - Craig Andrews
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Take your sales game to the next level with strategies to close high-value deals quickly and efficiently. Craig Andrews shares how he applied his experience in a coma to a new way of approaching sales, and how a “scarecrow” fits into that equation. https://www.theagentsofchange.com/538 Grab your early bird ticket to the Agents of Change Digital Mar…
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Practical Business Tips for Law Firms | Elise Holtzman
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In a recent episode of the Tip of the Law podcast, host Joe Giovannoli, founder and CEO of 9Sail, engages in a compelling conversation with Elise Holtzman, former practicing attorney, founder of The Lawyer’s Edge and the Ignite Women's Business Development Accelerator, and host of the Lawyer’s Edge podcast. Elise shares her unique journey into lega…
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Unlocking Social Media Success with Karlyn Ankrom
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Struggling with your social media strategy? Tune into our latest podcast episode featuring Karlyn Ankrom from Oh Snap Social, who helps us break down the barriers to make social media manageable. Discover simple strategies to conquer your social media fears and start building your online presence with confidence. Karlyn’s unique Fan Firestarter Fra…
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Harnessing Strategic Focus in Legal Marketing | Roy Sexton
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In this episode of the Tip of the Law podcast, host Joe Giovannoli, founder and CEO of 9Sail, engages in an insightful conversation with Roy Sexton, Director of Marketing at Clark Hill and past president of the International Legal Marketing Association board. Roy shares his journey into legal marketing, his strategic insights, and the importance of…
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Streamlining Social Media Marketing with Autumn Wilson
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Wondering when to post on social media or what content catches the eye? If posting regularly is a challenge, it might be time to streamline your strategy. Today, we’re joined by social media expert Autumn Wilson, who shares her insights on maintaining an authentic and consistent online presence. With over a decade in the social media landscape, Aut…
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17 | Dr. Yooson Kim | How To Build A Thriving Dental Practice
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Ever wonder what it takes to transform a small dental practice into a thriving success? In today's episode of Fingerprints on Success, we delve into the extraordinary story of Dr. Yooson Kim, an immigrant who turned her dreams into reality by building a dental empire from scratch. Dr. Kim is a renowned dentist and entrepreneur who has built nine su…
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Marketing with Blockchain: What You Need to Know with Jimmy Haight
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In this episode of The Agents of Change, Rich Brooks interviews Jimmy Haight, a marketing professional at Chainlink Labs, who discusses the transformative potential of blockchain technology. Jimmy breaks down the concept of tokenization, explaining how this new technology can provide unique "superpowers" to businesses, allowing them to tokenize ass…
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16 | Chris Czarnik | Unlocking Talent - The Power of Continuous Learning and Growth
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In today's episode of Fingerprints on Success, Bill is joined by Chris Czarnik, a renowned speaker and consultant, and the author of 'Winning the War on Talent.' They discuss the critical importance of employee retention in today's workforce. Chris shares insights backed by data, highlighting a significant shortage of workers in the market and the …
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Building Internal Support for Legal Marketing Initiatives | Jacob Eidinger
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In this episode of the Tip of the Law podcast, host Joe Giovannoli, CEO and founder of 9Sail, sat down with Jacob Eidinger, a seasoned legal marketing professional and the new Marketing and Communications Manager at Outten & Golden LLP, the largest plaintiff-side employment litigation firm in the U.S. Jacob shared a variety of insights from his car…
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How to Create Content That Helps You Stand Out with Rachael Mattice
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One challenge that almost all of us face is differentiation. How do we stand out in a crowded marketplace? How do we get noticed, and remembered, by our ideal prospects? Rachael Mattice, of RM Creative Services, shares invaluable insights and creative strategies that she uses with her own clients, showing you how to elevate your digital presence an…
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Building Successful Cross-Sell Strategies | Angela Pandolfo Roy
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In this episode of the Tip of the Law podcast, Angela Pandolfo Roy, Chief Marketing Officer at Gibbons P.C., joins forces with Joe Giovannoli, founder of 9Sail, to explore cross-selling strategies for law firms. Discover Angela's insights on boosting referrals, understanding client needs, and the importance of strong internal relationships. From se…
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