最高の Fall Line Digital ポッドキャスト (2024)

1
Jean English | Big Tech & B2B Marketing-What You Need to Know | Juniper Networks | CMO Confidential 33:35

2d ago33:35

33:35

A CMO Confidential Interview with Jean English, CMO of Juniper Networks, formerly the CMO of Armis, Palo Alto Networks and NetApp. Jean describes the ongoing digital transformation journey, how the "Infrastructure Layer" works and why it's so important to marketers, and why Marketing and IT should be BFF's. Key topics include: the forces driving te…

1
Joyce Kim | Report From the Front Lines of Cybersecurity & What It Means for Marketers | Zscaler 33:08

9d ago33:08

33:08

A CMO Confidential Interview with Joyce Kim, CMO of cloud cybersecurity company Zscaler. In this highly informative and conversational interview, Joyce describes the ongoing race between companies and the innovative onslaught of bad actors, the concept of "Zero Trust," and how marketers can be good partners with their Chief Information Security Off…

1
The Digital Ad Industry is Built on the Wrong Principles & Other Things That Make You Go Hmmm 35:18

16d ago35:18

35:18

A CMO Confidential Interview with Tom Goodwin, author, speaker, and former head of innovation at Publicis, Zenith and Havas. Tom makes the case that much of today's marketing spending is wasted on a "playbook of precision" where everything can be attributed and all customers can be micro-targeted. Key topics include: why branding in the AI Age is m…

1
Scott Griffiths | Primer on the Marketing CFO - Why it Might Be Right for You | CMO Confidential 34:41

23d ago34:41

34:41

A CMO Confidential Interview with Scott Griffiths, CFO of the Affiliati Network, formerly the Marketing CFO at Farmers and VP at Countrywide. Scott discusses how marketing and finance can get into a self fulfilling doom loop by avoiding hard discussions, what it takes to be a good Marketing CFO, and his belief that it is important to recognize the …

1
Seth Matlins |Why is Marketing in a Perpetual State of Chaos? | CMO Confidential | Forbes CMO Network 32:13

1M ago32:13

32:13

A CMO Confidential Interview with Seth Matlins, Managing Director of the Forbes CMO Network, formerly Head of Cultural Strategy and Insights at Endeavor, Global CMO of Live Nation, President of Rock the Vote and Founder of CAA Marketing. Seth discusses why he thinks the media is overhyping the drama around the CMO position, the CEO misperception th…

1
Matt Carey |Home Depot | The Marketing Interface With Tech, IT, AI and CX - An Acronym Feast! | CMO Confidential 29:27

1M ago29:27

29:27

A CMO Confidential Interview with Matt Carey, EVP Customer Experience and CIO at Home Depot, formerly the SVP and CTO at both eBay and Wal-Mart. Matt discusses how the majority of customer experience is provided by tech, why you shouldn't buy "tech for tech's sake," and why marketers should always "know precisely what problem they want to solve" wh…

1
Michael Treff | CMO Confidential | Using AI for Anticipation vs. Reaction - An Agency Perspective 32:23

1M ago32:23

32:23

A CMO Confidential Interview with Michael Treff, the CEO of Code + Theory, a growing 2000 person agency which combines engineers and creatives. Michael discusses how AI combines new factors and current data to anticipate consumer behavior, why AI represents "change management for humans," and how his agency is writing AI into job descriptions. Key …

1
Kim Whitler | A Marketing Potpourri - CMO Stages, Activism Research and Name Image & Likeness(NIL) 36:24

2M ago36:24

36:24

A CMO Confidential Interview with Kim Whitler, business professor at the University of Virginia and former GM and CMO. Kim joins us to discuss how start-ups require different CMO's at the various stages starting with seed money and ending with an IPO, how good intentions can jeopardize business success on the corporate activism front, and how to th…

1
Daniel McCarthy | CMO Confidential | The Rise & Fall of Peloton as Seen Through the Eyes of CLTV 35:48

2M ago35:48

35:48

A CMO Confidential Interview with Dr. Dan McCarthy, Professor of Marketing at Maryland. Dan uses a customer lifetime value (CLTV) analysis to show how Peloton's pursuit of growth after a very successful launch negatively impacted its financials and cratered its stock price, leaving its future uncertain. Key decision points include: misreading Covid…

1
Karna Crawford | CMO Confidential | The Customer Loyalty Crisis & What to Do About It 32:37

2M ago32:37

32:37

A CMO Confidential Interview with Karna Crawford, CMO of Marqeta, formerly SVP at JPMorgan Chase, and Head of US Marketing at Ford. Karna discusses how a number of factors have created more "promiscuous customers," the challenge of constantly delivering against rising value expectations, and why the marketplace has left many companies behind in the…

1
Kate Bullis | CMO Confidential | A Top Search Executive's View of Tech, Marketing & the Marketplace 34:27

3M ago34:27

34:27

A CMO Confidential Interview with Kate Bullis, Global Marketing Practice Leader and Managing Director at ZRG Partners. Kate discusses the "growth renaissance" occuring in tech, B2B, and Private Equity where marketing is emerging as a growth driver, why companies in transition often look for new talent, and "what a difference maker" great marketers …

1
How to Collaborate With Non-Believers Panel |Association of National Advertisers | CMO Confidential 36:18

3M ago36:18

36:18

In a new twist for CMO Confidential, host Mike Linton moderates a panel for The Association of National Advertisers on Industry Thought Leadership. Unlock the secrets to collaborating with non-believers in marketing with insights from top CMOs and executives! 🎥 In this engaging panel discussion, moderated by Mike Linton, host of the CMO Confidentia…

1
What Your Team Wants to Tell You But Won't | Leesa Eichberger Amanda Reierson | CMO Confidential 31:19

3M ago31:19

31:19

A CMO Confidential Interview with Leesa Eichberger, Former CMO of Jenny Craig & Ring Central and Amanda Reierson, former CMO of Avant and Head of Marketing at Thumbtack. We all worked together at Farmers Insurance. Amanda and Leesa discuss tips for evaluating "communication health," what to do in a company that doesn't like bad news, and how to man…

1
The CMO As Connective Tissue - A Top Search Executive's Perspective on the Position | Peri Hansen 29:47

3M ago29:47

29:47

This episode is brought to you by CMO Confidential Title Sponsor Props. Visit them at Props.co A CMO Confidential Interview with Peri Hansen, Leader CMO Practice and Sector Leader Consumer Products at Korn Ferry. Peri discusses why she thinks it's the most important and exciting time to be a CMO, how marketers need to "connect" sales, IT and other …

1
A Marketer Turned Tech Exec Talks About Big Data, Mainframes & AI | Phil Buckellew| CMO Confidential 39:48

4M ago39:48

39:48

A CMO Confidential Interview with Phil Buckallew, a former brand manager who spent 23 years as a General Manager at IBM and is now the President of Infrastructure and Mainframes at Rocket. Phil discusses why it is so challenging to move mainframe data to the cloud, the cyber security race, why digital transformation is "still a thing," and his care…

1
An Influencer Primer - How to Avoid Potholes on The Yellow Brick Road |Jon Davids | CMO Confidential 32:30

4M ago32:30

32:30

A CMO Confidential interview with Jon Davids, founder and CEO of Influicity and author of Marketing Superpowers. Jon discusses how communities can help build brands, the difference between "audience and community", and best practices in selecting and evaluating influencers. Key topics include: why influencers make sense in a "splintering" marketpla…

1
Marketing Valuation | The Battle Between Believers and Non-Believers Part 3 | Greg Silverman 28:48

4M ago28:48

28:48

A CMO Confidential Interview with Greg Silverman, the Interbrand Global Director, Brand Economics who also founded Concentric, a sales forecasting company. Greg discusses a recent Interbrand study with Wall Street analysts on how brands influence share price in which 75% of analysts look at brand power as a key variable though nearly all admit they…

1
Must Marketing Always Start From Scratch - The Quest to End the Snowflake Problem | Jonathan Knowles 30:35

5M ago30:35

30:35

A CMO Confidential Interview with Jonathan Knowles, former CMO of Nupremis, Senior Strategist at Wolff Olins and Founder of Type 2 Consulting. Jonathan discusses ANA-sponsored research into why so many CMO's have to start from zero when defining their objectives and KPIs with the C-Suite. A categorization of over 500 marketing papers identified 6 a…

1
What Your CFO Wants to Tell You But Won't | Scott Lindquist | CMO Confidential 31:34

5M ago31:34

31:34

A CMO Confidential Interview with Scott Lindquist, CFO for CNA Financial Corp, former CFO of Farmers Insurance and PwC Partner. Scott discusses the wide variety of CFO's, why insurance became a marketing hothouse, the importance of marketing math, and how to manage the Marketing CFO position. Key topics include: how investing in brands is a leap of…

1
An Update From the the B2B Marketing Front Lines | Carilu Dietrich 29:59

5M ago29:59

29:59

CMO Confidential correspondent Carilu Deitrich, former CMO and hypergrowth advisor who helped take Atlassian public, joins us for the 4th time to talk about the ongoing challenge in the B2B space. Carilu discusses why business growth is slow for everything but AI and cybersecurity, and her belief that many players are fatigued after a long drive to…

1
A Consultant Turns Professor Discusses the B-School Curriculum | Lynne Segall | 36:11

5M ago36:11

36:11

A CMO Confidential Interview with Lynne Segall, Associate Dean at the Goizueta Business School at Emory University, formerly the Director of Talent and Organization Offering Development at Accenture. Lynne discusses the importance of students learning technical and theoretical skills along with the "harder to teach" softer skills like "how to get s…

1
What Marketers Talk About Behind Closed Doors | The Artificial Intelligence Edition | Babs Rangaiah 37:37

6M ago37:37

37:37

In this episode, "What Marketers Talk About Behind Closed Doors | The Artificial Intelligence Edition," host Mike Linton, a five-time CMO, sits down with the illustrious Babs Rangaiah. Babs, the founder of CCBabs and a CMO Coach, delves deep into the pressing issues keeping today's marketers awake at night. Key topics include the impact of artifici…

1
Is Artificial Intelligence An Extinction Event For Marketing Agencies | Paul Roetzer | 35:04

6M ago35:04

35:04

A CMO Confidential Interview with Paul Roetzer, Founder of the Marketing AI Institute and author of Marketing Artificial Intelligence. Paul discusses the rapid growth of the AI business, early impacts on agencies and marketing organizations, why you should be careful using AI with customer interactions, and how things will evolve to handle a "strin…

1
Are Business Schools Preparing Marketers for the Real World? | Mike Kitz | CMO Confidential | 28:05

6M ago28:05

28:05

A CMO Confidential interview with Mike Kitz, Notre Dame Professor, former CMO of Office Max and P&G Brand Manager. Mike discusses the best ways to optimize your in school experience, why the abundance of marketing data may be crowding out long-term thinking, and the importance of learning "integration skills." Key topics include: the value of leade…

1
Tales From the Marketing Crypt - A Recovering CMO Tells All | Maryam Banikaraim | CMO Confidential | 37:43

6M ago37:43

37:43

A CMO Confidential Interview with Maryam Banikarim, Managing Director of Most Powerful Women + Brainstorm Tech at Fortune, formerly the CMO of Hyatt Hotels, Nextdoor, Gannett, NBCU, and Univision. Maryam discusses what it's like to be a company's first chief marketing person, how to bring a boss who doesn't know marketing along, bridging the genera…

1
The Case For Customer Lifetime Value - Why Is This So Hard? | Daniel McCarthy | CMO Confidential | 40:47

7M ago40:47

40:47

A CMO Confidential Interview with Dr. Daniel McCarthy, Assistant Professor of Marketing at Emory's Goizueta Business School. Dan discusses how marketing has recently taken its knocks, why he created a CLTV class, how companies can start developing their own models, and how customer math can be used to increase marketing accountability. Key topics i…

1
Is Artificial Intelligence Like Taking the Red Pill or the Blue Pill? | CMO Confidential | DJ Patil 36:00

7M ago36:00

36:00

A CMO Confidential Interview with D J Patil, a Great Point Ventures investor and former U.S. Chief Data Scientist in the Obama Administration. D J discusses why everyone should "Take the red pill," his belief that AI will accelerate at speed, and why you shouldn't delegate this responsibility to a single person or team. Key topics include: why "bor…

1
Peter Fader: Ignore Customer Data at Your Peril - It's the Secret Sauce for Growth 33:32

7M ago33:32

33:32

A CMO Confidential Interview with Dr. Peter Fader, Professor of Marketing at the Wharton School of Business. Dr. Fader discusses why customer lifetime value (CLTV) is such an important predictor of future financial performance, why some leaders resist the CLTV approach , and his belief that companies often think they have more control and influence…

1
Marketing - The Battle Between Believers & Non-Believers - Part 2 21:30

7M ago21:30

21:30

In Part 2 - A CMO Confidential Interview with McKinsey Marketing & Sales Partner Robert Tas and Nick Primola, EVP and Head of the CMO Practice at the ANA. We discuss their recent study and Wall Street Journal article showing that CEO's who have marketing at the center of their strategy have measurably better results. They discuss the 3 types of CEO…

1
Marketing - The Battle Between Believers and Non-Believers: Part 1 25:19

8M ago25:19

25:19

A CMO Confidential Interview with McKinsey Marketing & Sales Partner Robert Tas and Nick Primola, EVP and Head of the CMO Practice at the ANA. We discuss their recent study and Wall Street Journal article showing that CEO's who have marketing at the center of their strategy have measurably better results. They discuss the 3 types of CEO's including…

1
Sean Peters: A Report From the Media Front Lines of Publicis Media 28:55

8M ago28:55

28:55

A CMO Confidential Interview with Sean Peters, the Chief Strategy Officer of Publicis Media, CEO of Publicis Collective and former Chief Operating Officer of Zenith. Sean discusses the pressure on media agencies to drive outcomes, how to be a true "business partner," and the risks of measuring what can be measured versus what should be measured. Ke…

1
Richard Sanderson: It Was the Best of Times. It Was the Worst of Times. A Search Perspective on the State of Marketing 34:46

8M ago34:46

34:46

A CMO Confidential Interview with Richard Sanderson, the Marketing, Sales, and Communications Practice Leader at Spencer Stuart. Richard discusses the bi-polar state of marketing, how complex the role has become, why "who" you are working for is the most important thing in career development, and his belief that it's "the golden age of marketing" e…

1
Seth Matlins: Is the CMO Position the Hardest Job in Business? 34:15

8M ago34:15

34:15

A CMO Confidential Interview with Seth Matlins, Managing Director of the Forbes CMO Network, formerly Head of Cultural Strategy and Insights at Endeavor, Global CMO of Live Nation, President of Rock the Vote and Founder of CAA Marketing. Seth discusses his recent "New year, same old Fxxkery about the marketing narrative" post, why it's harder than …

1
Paul Worthington: Why Is B2B Marketing So Bad And What To Do About It - Part 2 31:25

8M ago31:25

31:25

A CMO Confidential Interview with Paul Worthington, Founder and President of Invencion and former Head of Strategy at Wolff Olins. Paul discusses the “Weaponization of the Wanamaker Paradox” and how the digital revolution reduced marketing to a “little numbers game” in which the “I just don’t know which 50% of my spending is wasted” resulted in an …

1
Sally Henderson: What CMO's Talk About Behind Closed Doors - Part 2 37:15

9M ago37:15

37:15

Title: "Leadership in Turbulent Times: Sally Henderson Talks Stability, Structure, and the Myth of Imposter Syndrome" Description:In this enlightening episode of CMO Confidential, host Mike Linton, a five-time CMO, sits down with Sally Henderson, the renowned High Stakes Leadership Mentor who has coached over 5000 executives. Broadcasting from acro…

1
Rishad Tobaccowala: A Top Futurist Talks About What's Next - Part 2 of 2 19:35

9M ago19:35

19:35

PART 2 - A CMO Confidential Interview with Rishad Tobaccowala, former agency CEO, Publicis Strategy & Growth Officer, author and podcaster. Rishad joins us for a second time to discuss the AI effect on the 4 Horsemen of GDP, why the Google cookie change is a "sideshow," and how SEO may disappear. Key topics include why AI efficiency won't be a diff…

1
Rishad Tobaccowala: A Top Futurist Talks About What's Next - Part 1 of 2 20:30

9M ago20:30

20:30

A CMO Confidential Interview with Rishad Tobaccowala, former agency CEO, Publicis Strategy & Growth Officer, author and podcaster. Rishad joins us for a second time to discuss the AI effect on the 4 Horsemen of GDP, why the Google cookie change is a "sideshow," and how SEO may disappear. Key topics include why AI efficiency won't be a differentiato…

1
Bob Liodice: The ANA CEO Talks About the Future of Marketing 31:24

9M ago31:24

31:24

A CMO Confidential Interview with Bob Liodice, the long-time head of the Association of National Advertisers. Bob highlights the rapid evolution of marketing and the fact that technology is often outpacing the ability of organizations to apply, fully understand, and integrate an ever-expanding toolbox of capabilities. Key topics include how growth …

1
Kim Whitler: The Budweiser Case - A Look at How Not to Manage Socio-Political Issues 32:53

10M ago32:53

32:53

A CMO Confidential Interview with Kim Whittler, business professor at the University of Virginia and former GM and CMO. Kim joins us for the third time to discuss the recently published UVA case on Budweiser and the series of things that went wrong. Key topics include the chronologic unfolding of events and how a podcast recorded well before the Dy…

1
Jim Stengel: A Top Marketer Riffs on What It Takes to be a Successful CMO 34:14

10M ago34:14

34:14

A CMO Confidential interview with Jim Stengel, the former CMO of P&G, author, podcast host, professor, and CEO of the Jim Stengel Company. Jim discusses how marketing has evolved from "awareness" to "entertainment and attention," the need for constant innovation and creativity, and why your purpose should be directed at making consumer's day-to-day…

1
Jack Myers: Chaos in the Marketplace - The Generational Shift in Media Agencies 31:15

10M ago31:15

31:15

A CMO Confidential interview with Jack Myers, the founder of Media Village, author, and Media Ecologist. Jack discusses the metamorphosis of media agencies, the decline of relationships, and the math commoditization of the industry. Key topics include the generational shift in talent - nearly 2/3 of media folks have been in the business less than 8…

1
Alan Gellman: Behind Closed Doors - A Coach Dishes on What CMO's Talk About in Private 30:08

11M ago30:08

30:08

A CMO Confidential Interview with Alan Gellman, the founder of Convivo Leadership and former CMO of Esurance and Credible who has coached over 150 executives. Alan discusses how to manage the imposter syndrome, the keys to building influence, and the need to balance choices regarding your leadership practices. Key topics include accepting responsib…

1
Dick Satterfield: Could I, Would I, Should I Leave? - A Career Management Discussion 29:50

11M ago29:50

29:50

A CMO Confidential interview with Dick Satterfield, the founder of Satterfield Rezenbrink Search and former P&G sales leader. Dick discusses career management under the framework of "successful and happy" and outlines why you should constantly be thinking about and evaluating your career. Key topics include why career progression is defined as cont…

1
Jeff Severts: What's Wrong with Interviewing, Hiring & Compensation and What to Do About it 32:24

11M ago32:24

32:24

A CMO Confidential interview with Jeff Severts, Deadly Memos author and former Chief Marketing Officer of Ulta, FTD, and Best Buy Europe. Jeff discusses why companies find it hard to do the right thing even with great intentions, why the focus on "objective measures" helps make performance reviews ineffective, and why you should think like a sports…

1
Tom Goodwin: A Contrarian Take on Everything, Everywhere, All at Once 34:10

12M ago34:10

34:10

A CMO Confidential interview with Tom Goodwin, author, speaker and former head of innovation at Publicis, Zenith and Havas. Tom shares thoughts on why generative AI is "A lot like having a million, really cocky, 16-year old interns working for you", how "The Internet has made advertising really bad," and and how "Everyone who understood technology …

1
Talking About Social Impact - The Marketplace, the Customer & the Marketer 32:02

12M ago32:02

32:02

A CMO Confidential Interview with Rob Pace, the founder of HundredX, and former Goldman Sachs partner. Rob provides an investment banker's perspective on marketing and discusses his belief that how consumers "feel about" and "trust" brands is a predictor of stock price. Key topics include personal experience as the key metric, why you should be ear…

1
Carilu Dietrich: B2B Marketing - A Report From the Front Lines 35:22

12M ago35:22

35:22

A CMO Confidential interview with Carilu Deitrich, the former CMO and Hypergrowth Advisor who helped take Atlassian public, joins us for the 3rd time. Carilu outlines the "tough times" facing B2B including the impact of lower valuations, the slowing of sales and conversion, the reductions in force and perks facing many companies, and how 75% of B2B…

1
Auren Hoffman: Big Data,The Martech Stack, & Vendor Management - Surviving the Revolution 30:51

1y ago30:51

30:51

A CMO Confidential interview with Auren Hoffman, the CEO of Safegraph and former Co-Founder & CEO of LiveRamp. Auren provides a deep look at data as people, places, companies and products crossed with time and price, shares his thinking on why marketing data is still in its infancy and usually less good than other data, and details why machine lear…

1
Lindsey Hagens: A Look at Fractional Work - Is It Right For You And Your Company 26:08

1y ago26:08

26:08

A CMO Confidential Interview with Lindsey Hagens, the Global Head of Talent Network at interim/fractional executive search firm, TrueBridge, and former Google recruiter. Lindsey provides a 360 degree view of the fractional marketplace, including: factors driving its rapid growth, how the pandemic increased both the supply of and demand for fraction…

1
Pato Spagnoletto: A Content Streamer's View of Media & The Marketplace 34:46

1y ago34:46

34:46

A CMO Confidential with Patrizio "Pato" Spagnoletto, the Global Chief Marketing Officer of Streaming at Warner Brothers Discovery and former head of Marketing at Hulu. Pato discusses changes in content, distribution, and monetization, the need to balance new and traditional models, and the shift from "subscribers at any cost" to profitability. Key …

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