The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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コンテンツは Mike Linton // Jeff Culliton and Mike Linton // I Hear Everything Podcast Network によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Mike Linton // Jeff Culliton and Mike Linton // I Hear Everything Podcast Network またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
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Is Artificial Intelligence An Extinction Event For Marketing Agencies | Paul Roetzer |
Manage episode 416943631 series 3473432
コンテンツは Mike Linton // Jeff Culliton and Mike Linton // I Hear Everything Podcast Network によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Mike Linton // Jeff Culliton and Mike Linton // I Hear Everything Podcast Network またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
A CMO Confidential Interview with Paul Roetzer, Founder of the Marketing AI Institute and author of Marketing Artificial Intelligence. Paul discusses the rapid growth of the AI business, early impacts on agencies and marketing organizations, why you should be careful using AI with customer interactions, and how things will evolve to handle a "string of actions" versus specific tasks. Key topics include: why you should create an "AI Council" to stay on top of current and future innovations; why he thinks there will be AI Native agencies and AI Emergent agencies and all others will be obsolete; and how creating a roadmap allows you to think through the tech stack, employee capabilities and your partner ecosystem. Tune in to hear tips for interviewing and selecting AI vendors.
#ai #aimarketing #marketingagency
00:00 Introduction to CMO Confidential Podcast
00:39 Meet Paul Reitzer: AI in Marketing Expert
00:42 AI's Impact on the Marketing and Agency World
01:59 Understanding AI's Current State and Future Potential
05:13 Generative AI: Capabilities and Limitations
10:36 AI's Legal and Practical Challenges for Agencies
10:54 The Future of Agencies in an AI-Driven World
32:02 Advice for Agencies and Marketers Navigating AI
32:27 Closing Thoughts and Practical AI Advice
Linkedin: CMOConfidential
Spotify: https://open.spotify.com/show/1MzXYx0wRB3thgZitlfJoS?si=406b1b98eca6470f
Apple Podcast: https://podcasts.apple.com/us/podcast/cmo-confidential/id1668226567
Subscribe to the CMO Confidential Newsletter for Exclusive Content: https://cmoconfidential.substack.com/
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
67 つのエピソード
シェア
Manage episode 416943631 series 3473432
コンテンツは Mike Linton // Jeff Culliton and Mike Linton // I Hear Everything Podcast Network によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Mike Linton // Jeff Culliton and Mike Linton // I Hear Everything Podcast Network またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
A CMO Confidential Interview with Paul Roetzer, Founder of the Marketing AI Institute and author of Marketing Artificial Intelligence. Paul discusses the rapid growth of the AI business, early impacts on agencies and marketing organizations, why you should be careful using AI with customer interactions, and how things will evolve to handle a "string of actions" versus specific tasks. Key topics include: why you should create an "AI Council" to stay on top of current and future innovations; why he thinks there will be AI Native agencies and AI Emergent agencies and all others will be obsolete; and how creating a roadmap allows you to think through the tech stack, employee capabilities and your partner ecosystem. Tune in to hear tips for interviewing and selecting AI vendors.
#ai #aimarketing #marketingagency
00:00 Introduction to CMO Confidential Podcast
00:39 Meet Paul Reitzer: AI in Marketing Expert
00:42 AI's Impact on the Marketing and Agency World
01:59 Understanding AI's Current State and Future Potential
05:13 Generative AI: Capabilities and Limitations
10:36 AI's Legal and Practical Challenges for Agencies
10:54 The Future of Agencies in an AI-Driven World
32:02 Advice for Agencies and Marketers Navigating AI
32:27 Closing Thoughts and Practical AI Advice
Linkedin: CMOConfidential
Spotify: https://open.spotify.com/show/1MzXYx0wRB3thgZitlfJoS?si=406b1b98eca6470f
Apple Podcast: https://podcasts.apple.com/us/podcast/cmo-confidential/id1668226567
Subscribe to the CMO Confidential Newsletter for Exclusive Content: https://cmoconfidential.substack.com/
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
67 つのエピソード
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No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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continue reading
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continue reading
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continue reading
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Player FM -ポッドキャストアプリ
Player FMアプリでオフラインにしPlayer FMう！
Player FMアプリでオフラインにしPlayer FMう！
