最高の Erik Harbison ポッドキャスト (2024)

1
Generative AI Disruption - Eps. 9: Marketing Pricing & Product Leader, Robert Campbell 54:05

6M ago54:05

54:05

Key takeaways from our guest, Pricing Strategist & Product Marketing Leader, Robert Campbell: Start by understanding how generative AI models work. There are two main types of prompts used for generative AI: imperative and declarative. Imperative prompts provide step-by-step instructions, while declarative prompts ask for a specific output. Underst…

1
Generative AI Disruption - Eps. 8: AI Marketing Tech Leader, Benjamin Hoehn 48:22

6M ago48:22

48:22

Key takeaways from our guest, AI Marketing Tech Leader, Benjamin Hoehn: The Importance of Curiosity: Ben emphasized that curiosity is crucial, especially with the rapid developments in generative AI. He mentioned, "It is that level of curiosity that you really need to kind of propel yourself into success." Generative AI as a Tool for Efficiency: Be…

1
Generative AI Disruption - Eps. 7: Jodie Lail from GE Healthcare 49:36

7M ago49:36

49:36

Key takeaways from our guest, Jodie Lail (GE Healthcare): Gen AI Revolutionizes Marketing Operations: AI-powered tools offer marketers unprecedented efficiency and effectiveness in content creation, campaign optimization, and audience targeting. By leveraging AI, marketing teams can streamline processes and drive better results. Collaboration Betwe…

1
Generative AI Disruption - Eps. 6: Florian Delval from ActionIQ 52:20

7M ago52:20

52:20

Key takeaways from our guest, Florian Delval: Integration of Generative AI in Practical Applications: Discussing the role of AI in his work, Florian highlights its potential to streamline marketing operations, "What we’re trying is really to add value to your existing IT investments... ultimately the use cases we solve for is everything around the …

1
Generative AI Disruption - Eps. 5: AI Strategist, Kaarin Howard 1:01:09

7M ago1:01:09

1:01:09

Key takeaways from our guest, Kaarin Howard: Leadership's Role in Embracing and Driving AI Adoption: Kaarin touches on the critical role of marketing leadership in embracing and driving AI adoption within organizations. She suggests that leaders must not only be open to AI but actively encourage their teams to explore and integrate AI solutions. Th…

1
Generative AI Disruption - Eps. 4: Chief AI Strategist, Andreas Welsch 56:31

8M ago56:31

56:31

Key takeaways from our guest, Andreas Welsch (SAP and Intelligence-Briefing.com): AI Augments, Not Replaces, Human Creativity: Contrary to fears of AI replacing jobs, Welsch argues that AI serves to augment human creativity and efficiency. He provides examples of how AI can assist in content creation, customer engagement, and operational efficiency…

1
Generative AI Disruption - Eps. 3: Ashley Gross from commercetools 36:38

8M ago36:38

36:38

Key takeaways from our guest, Ashley Gross (commercetools): Generative AI as a Marketing Tool: Ashley emphasizes the integration of generative AI into marketing strategies, highlighting its role in streamlining tasks and enhancing productivity. This technology is portrayed as an invaluable asset for marketers looking to optimize their workflows and…

1
Generative AI Disruption - Eps. 2: Tech/AI Leader, George Kamide 1:02:26

8M ago1:02:26

1:02:26

Key takeaways from our guest - tech/AI/Cybersecurity specialist, George Kamide: Generative AI's Transformative Potential: George emphasizes the revolutionary impact of generative AI on marketing, highlighting its ability to understand and generate new data, including human language and creative expressions. This opens up unprecedented opportunities…

1
Generative AI Disruption - Eps. 1: Jessica Hreha from Jasper 49:58

8M ago49:58

49:58

Key takeaways from Jessica Hreha from Jasper.ai: The Importance of AI Literacy: For marketing teams to effectively leverage generative AI, they must invest in AI literacy. Understanding the technology's potential and limitations ensures its ethical and effective use. Adoption and Integration Challenges: Successfully integrating generative AI into m…

1
Marketing Disruption: Generative AI Season Trailer 6:44

9M ago6:44

6:44

Looking for more information and resources to help you navigate the Gen A.I. disruption? Go to: themarketinghelp.co/genai to access: A free excerpt from our recently published book : CMO Disruption Playbook: Generative A.I. Your Gen A.I. Transformation checklist Comprehensive list of Gen A.I. tools every marketer should be testing daily Having trou…

1
The Four Types of Marketing Job Listings & What They Really Mean 28:04

11M ago28:04

28:04

The 4 Types of Marketing Job Listings: The "Genuine" Job Listing The "Talent Trap" Job Listing The "Lead Gen" Job Listing The "Unicorn Hunt" Job Listing Having trouble navigating your marketing job search, or building and developing your marketing team? Let me help - email me - erik (at) themarketinghelp (dot) co More information about CyberMarketi…

1
Two Marketing Job Traps To Avoid 25:57

1+ y ago25:57

25:57

The 2 Marketing Job Traps to Avoid: Becoming the "Invisible Marketing Team Member." There are 3 key actions you can take to proactively gain the right visibility in your role. Working with the "Hazy Marketing Manager." There are 3 key questions you can ask to turn your manager's style from hazy to crystal clear. Having trouble navigating these trap…

1
4 Success Steps For Securing Your Marketing Internship 27:50

1+ y ago27:50

27:50

The 4 Success Steps For Securing Your Next Marketing Internship: Research & Decide : Identifying and selecting a core marketing skillset Watch -> Do -> Teach: The learning model to develop hands-on experience in your core marketing skillset Show & Share Your Work: Providing more evidence of your applied learning Evaluate & Target the RIGHT Internsh…

1
Getting Annual Marketing Performance Reviews Right 25:34

1+ y ago25:34

25:34

Some simple truths about the annual review process: You don't get promoted for simply being in your role for 'x' years Any raise or promotion should not be a surprise - your manager and you should be consistently discussing your performance & expectations during 1x1s throughout the year Be aware of the market/industry conditions - your company and …

1
5 ChatGPT Prompts To Help Advance Your Marketing Career 22:59

2y ago22:59

22:59

The 5 prompt types to use with ChatGPT: (Prompts are included in quotes - just edit and copy/paste into ChatGPT.) Create personal branding content : Use to publish tweets, blog posts or Linkedin articles. "(#) things to watch out for when running a(n) (enter your marketing channel) campaign" "(x) Linkedin Publish article/blog post topic ideas for (…

1
Updated: Key Marketing Interview Questions To Ask & Answer 18:22

2y ago18:22

18:22

The questions you should be asking in marketing interviews now: Are you profitable? Have you gone through layoffs in the past six months? What is your client/customer churn rate? If you lose your largest client/customer, will you need to layoff team members? The questions you should be prepared to answer in marketing interviews now: Tell me about a…

1
Reforge's Design Lead, Mike Smith on Marketing Design Career Paths 55:23

2y ago55:23

55:23

Our episode guest Mike Smith - Design Lead at Reforge - shares his insights on how to prepare for a marketing design career. Mike shares his marketing design career tips and advice on .. How to present your portfolio in an interview How to manage-up and manage-down on your team The must-have resources to developing your marketing design skills Conn…

1
Rebounding From A Marketing Job Layoff - 3 Actions For Success 24:59

2y ago24:59

24:59

The 3 actions every marketer can take to rebound from a lay off: Take a break Stay active in your relationships, craft and personal brand Set measurable milestones Marketing specific communities to connect with other marketers: The Marketing Help Community SerialMarketers Online Geniuses Marketing specific job search sites and job boards: bit.ly/tm…

1
PHD Media's Sarah Clayton on Creating A Marketing Career In Commerce 1:04:25

2y ago1:04:25

1:04:25

Our episode guest Sarah Clayton - Head of Commerce at PHD Media - shares her insights on how to prepare for a marketing career in commerce. Sarah shares her marketing career tips and advice on .. How to create an effective marketing career plan The pros and cons of working client side vs agency side How to effectively manage-up A fresh approach to …

1
The Most Important 60 Minutes of Your Marketing Job Search 25:50

2y ago25:50

25:50

The 5 marketing job search planning steps to complete in 60 minutes: Prioritize Your Marketing Career Factors Select Your Marketing Career Path Complete Your Marketing Career Profile Create a quick Marketing Job Search Plan Protect Your Calendar Link to make a copy of your marketing career planning templates: bit.ly/tmh60 Link to a FREE webinar on …

1
Jared Roork on How To Secure Your First Marketing Agency Role 53:24

2y ago53:24

53:24

Our episode guest Jared Roork - Media Planner at Media Futures Group (MFG) - shares his insights on how to prepare for your start in a marketing career at an agency. Jared shares his marketing career tips and advice on .. How to network effectively with warm introductions Why an agency is a great first stop on a marketing career The importance of m…

1
5 Marketing Interview Questions Guaranteed To Identify Red (and Green) Flags 27:25

2y ago27:25

27:25

The 5 marketing interview categories that will help you identify red, and green, flags: The Executive Management The Hiring Manager The Company/Culture The Team The Role Marketing Career Resources mentioned in this episode: The Marketing Interview Questions Guidebook (https://landing.themarketinghelp.co/interviews) Other Marketing Career Resources:…

1
3 Marketing Career Mindsets You Need To Finish The Year Strong 17:58

2+ y ago17:58

17:58

The 3 powerful marketing career mindsets you can start embracing (and taking action on) today: Control What You Can Control You "Get To" (Not "Have To") You Have More ____ Than You Think Marketing Career Resources mentioned in this episode: Your Case Study Template Your Career Profile Worksheet Special offer: 22% Off - for Lifetime - TMH+ Executive…

1
SmartAcre CEO, Dave Snyder on Agency Ownership, Culture, and Cultivating Great Talent 1:07:44

2+ y ago1:07:44

1:07:44

Our episode guest Dave Snyder - CEO at marketing tech agency SmartAcre - shares his insights on how to maximize your marketing career in project management, account executive and marketing leadership roles. Dave shares his marketing career tips and advice on .. Why people make a difference in agency culture Why alignment on goals is key in any team…

1
Liz Davis on Why Brand Management Roles Need Failure 59:46

2+ y ago59:46

59:46

Our episode guest Liz Davis - Former brand manager at P&G, and current CMO at Shimmy - shares her insights on how to maximize your marketing career in brand management, consulting and startup marketing roles. Liz shares her marketing career tips and advice on .. Knowing when it is time to leave your marketing job How brand management is integrated …

1
Josh Palau on Maximizing Client-Side and Agency-Side Marketing Careers 59:57

2+ y ago59:57

59:57

Our guest Josh Palau - digital media expert, marketing team builder, advisor - shares his perspective on how to maximize your marketing career in both agency and client side roles. Josh shares his marketing career tips and advice on .. The two outcomes you can expect when asking a lot of questions How to be a 'C-suite whisperer' and get your ideas …

1
5 Action Steps For A Successful Exploratory Interview 15:31

2+ y ago15:31

15:31

The 5 action steps every marketer should execute for a successful exploratory interview... Prepare or provide something of value Send the agenda in advance Prepare your answers for 'tell me about yourself.' Memorize your top 3 marketing impact statements and accomplishments. Send a relevant 'Thank you' (& provide more value). How to secure the righ…

1
ManyChat's Anna Tutckaia on How To Land Your Next Marketing Role Through Networking 56:31

2+ y ago56:31

56:31

Our guest Anna Tutchkaia - serial entrepreneur, Head of Marketing for ManyChat- shares her perspective on how to lead a marketing career that welcomes a focus on networking and saying 'yes' to learning opportunities. Anna shares her marketing career tips and advice on .. The 3 step process for landing a marketing role without applying online How to…

1
Deborah Choi on How To Make Adaptability Your Marketing Career Superpower 1:01:31

2+ y ago1:01:31

1:01:31

Our guest Deborah Choi - serial entrepreneur, former Head of Social Media for COACH, and Managing Director at BosquePlants - shares her perspective on how to lead a marketing career that welcomes courage and adaptability. Deborah shares her tips and advice on .. * How to make an immediate impact when starting your marketing role * How to effectivel…

1
Your Marketing Career Questions Answered - Mailbag FAQ : Marketing Student Edition 31:42

2+ y ago31:42

31:42

The 3 marketing student career questions answered in this episode: 1. How can I decide on which area of marketing I should go with my career? 2. How can I get real world experience? (if i'm not a senior or can not apply for internships yet)? 3. What do I put in my Linkedin profile when I'm an undergrad and looking to get a marketing role eventually…

1
NASCAR's SVP Tim Clark on How To Launch Your Sports Marketing Career 52:16

2+ y ago52:16

52:16

NASCAR's SVP and Chief Digital Officer, Tim Clark, shares his perspective on how to start your marketing career path in sports marketing, how to advocate for yourself effectively and what it takes to ace a sports marketing interview. Connect with Tim Clark: via Linkedin: linkedin.com/in/timclark3/ -- (mention The Marketing Careers podcast!) via Ema…

1
Phenom's Tom Tate on Navigating A Product Marketing Career Path 1:06:29

2+ y ago1:06:29

1:06:29

Phenom's Director of Product Marketing, Tom Tate, shares his perspective on how to start your marketing career path in product marketing, how to run effective 1-on-1 meetings, and what it takes to be a full-stack marketer. Connect with Tom Tate: via Linkedin: linkedin.com/in/tomtatejr/ -- (mention The Marketing Careers podcast!) via Twitter: @tnrt …

1
Postie CEO, Dave Fink on Building Successful Startup Marketing Teams 56:05

2+ y ago56:05

56:05

CEO of Postie, Dave Fink's perspective on building a marketing team within a startup includes focus on candidate motivation, intellect and culture fit - in addition to any relevant capabilities. Connect with Dave Fink: via Linkedin: linkedin.com/in/davidlfink -- (mention this podcast) via his website: www.postie.com Marketing Career Resources: Get …

1
Barclay's Jennifer Hitchens on The Power of Mentors and Advocates 54:37

3y ago54:37

54:37

Aligning your marketing career with a regulated industry can be valuable and provide a strong foundation. VP of Digital Experience and UX at Barclays, Jennifer Hitchens, shares her insights and tips on navigating your job search, establishing mentors and advocates, and how to ace your marketing interview by focusing on sharing three specific things…

1
How To Talk About...New Ways To Network and Learn 18:19

3y ago18:19

18:19

A popular marketing career trend for this upcoming year is the extremely accessible new ways to network and learn. Jed and I discuss the key marketing career topics around this trend like.. Developing a networking and learning 'work out' routine. Less is more when developing your network The importance of establishing a Career Council Embracing the…

1
How To Talk About...Hybrid Marketing Teams 17:04

3y ago17:04

17:04

A popular marketing career trend for this upcoming year is the new phase of "hybrid marketing teams." Jed and I discuss the key topics around this trend like.. Navigating recency bias as a team member and manager The importance of developing skills around People, Process and Technology How to future-proof your career when your marketing team goes H…

1
How To Talk About...Quitting In Public 20:24

3y ago20:24

20:24

One of the most popular marketing career trends is quitting in a public forum - TikTok, Instagram, Linkedin. Jed and I discuss the two most common types of this marketing career trend - The Flamethrower - Someone that needs to publicly display dissatisfaction with their prior employer - and negative impact their personal brand in the process. The A…

1
CSL's Piers Dickinson On Marketing In Regulated Industries 57:12

3y ago57:12

57:12

Aligning your marketing career with a regulated industry can be valuable and provide a strong foundation. Head of Digital Communications and Brand Management at CSL, Piers Dickinson, shares his insights and tips on navigating your job search, effectively managing a marketing team, and how to avoid job-hopping and build a fulfilling career with one …

1
How To Talk About...Your Personal Brand In Marketing Interviews 50:15

3y ago50:15

50:15

A consistent and relevant personal brand is critical for any successful marketing career. But how do you, and should you, talk about your personal brand during a marketing interview? You should focus on these three key areas - that will address the three most common types of questions you will be asked. What's your Personal Pitch - why you are rele…

1
Pet Industry CMO Rebecca Pollard on How Networking and Niche Industry Experience is Key For Your Marketing Career 59:23

3y ago59:23

59:23

Aligning your marketing career with a niche industry can be valuable and provide a strong foundation. CMO at pet industry start up GreatPet, Rebecca Pollard, shares her insights and tips to help you navigate your job search, effectively manage a marketing team, turn failures into learnings, and how to transition from contributor to marketing manage…

1
Don't Miss These Q4 Career Moments 37:11

3y ago37:11

37:11

The 3 Marketing Career Moment focus areas during your Q4 are... Your Role Your Career Strategy Your next 90 days Key resources to support your amazing Q4. Set or Reset your Marketing Career Strategy with these Free Career Planning Tools Understand your marketing manager's working style by reading the Marketypes Guidebook Prepare for your next 1x1 w…

1
Marketing Leader Gerry McGoldrick on Pleasing Clients, Start-up Roles, Bad Bosses and Interview Nightmares 1:09:46

3y ago1:09:46

1:09:46

Marketing careers provide a lot of moments for learning. Marketing executive, Gerry McGoldrick, shares his insights and tips on the key marketing moments that you're struggling with right now. Winning and managing new clients. How to identify a bad marketing manager. Mindsets and questions to ace your marketing interview. Connect with Gerry McGoldr…

1
The 3 Biggest Trending Topics For Marketing Careers In 2021 29:09

3y ago29:09

29:09

The 3 biggest trending topics for marketing careers in 2021... The Great Resignation is creating opportunities for all marketers. The Marketing Job Interview process is very flawed, but can be mastered. Poor Marketing Managers are manageable. Key resources to consider in taking action on these trends. Set or Reset your Marketing Career Strategy wit…

1
Shufflrr CEO James Ontra on Presentation Tips Your Marketing Team Needs To Hear 46:35

3y ago46:35

46:35

Presentations have been a key vehicle for communication and story telling for thousands of years. But why do many companies still struggle with efficiently managing thousands of powerpoint deck iterations? CEO of presentation management software Shufflrr, James Ontra, shares tips on how to deliver the most memorable presentations for your clients a…

1
Rite Aid's Denise McNichol on Promotions, The First 90 days and Noodging 1:07:40

3y ago1:07:40

1:07:40

A marketing career path that is focused on Operations will require a strong attention to detail, working well with cross-functional teams, and operating in a constant state of gray. Denise McNichol discusses how she was successful in identifying and landing several of her dream marketing jobs, how to overdeliver in your first 90 days and why being …

1
Ian Rohin on How To Future-Proof Agency-Client Relationships 36:13

3+ y ago36:13

36:13

A marketing career path that is focused on agency roles, specifically client management roles, needs to understand and master how to build and develop relationships. Ian Rohin discusses how advancing his marketing career in the same agency, over 20 years, gave him the opportunity to become one of the best Client Business Partners in the industry to…

1
Your Marketing Career Questions Answered - Mailbag FAQ Session 49:09

3+ y ago49:09

49:09

Resources mentioned in this episode that you can check out: The 6 Key Marketypes: Which one are you? Use this guide to identify your marketing career working style. The Marketing Career Strategy Guidebook: Define & establish your priorities so you can focus on a successful job search or job advancement. The Marketer's Resume Walkthrough: See what y…

1
Jack Jokinen on How To Be An Effective Independent Contributor On A Marketing Team 56:30

3+ y ago56:30

56:30

A marketing career path that includes an independent contributor role requires you to 'want the ball' and to set others up for success. Jack Jokinen discusses how a talk he gave at SXSW, plus his experiences at open mic nights as a stand-up comic, helped him shape his path to being a successful independent contributor. Connect with Jack Jokinen: vi…

1
Liz Willits on How Mastering Linkedin Content Can Help You Be Your Own Boss 38:55

3+ y ago38:55

38:55

A marketing career path from an in-house content marketer to being the boss of your own consultancy requires you to be consistent in sharing your value, and not ignoring the importance of your own personal brand. Liz Willits discusses her experiences on identifying when it was time to be her own boss, and how she supported her personal brand to res…

1
Using Marketypes To Discover the Six Working Styles of Successful Marketers 36:41

3+ y ago36:41

36:41

Marketypes help to… Identify & address skill gaps Manage up & influence across Level-up your direct reports Hire the right marketers Design high-performing teams Reduce marketing team churn The Six Marketypes are... Swiss Army Knife: balanced skillset, able to quickly learn new tactics, no specialty Olympian: complete focus on one channel or discip…

聞く価値のあるポッドキャスト

ポッドキャスト Erik Harbison

聞く価値のあるポッドキャスト

クイックリファレンスガイド