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Get ready to embark on an exhilarating journey with host John Bertino, the brilliant mind behind The Agency Guide (TAG), as he unveils the coveted secrets to success in various industry verticals—one niche at a time! Welcome to the Niche Marketing Podcast, where each series immerses you in a distinct industry vertical, exposing the game-changing strategies and tactics employed by true experts in their respective fields. Whether we're unraveling the mysteries of marketing a real estate busine ...
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NP05: Influencer Marketing for Nonprofits [Nonprofit Marketing with Ashwath Narayanan, Part 5]
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Let’s dive into the world of influencer marketing for nonprofits with Ashwath Narayanan, co-founder of Social Currant! In this detailed conversation, we explore how nonprofits can leverage influencer marketing to enhance their fundraising efforts, build long-term relationships, and navigate the complexities of legal and financial considerations. As…
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NP04: Google Ad Grants for Nonprofits [Nonprofit Marketing with Grant Hensel, Part 4]
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Did you know nonprofits can access up to $13,000 in FREE money to use in paid ads? Free digital advertising via Google and Microsoft ad grants is a topic that can’t be skipped in our interview series on nonprofit marketing! Grant Hensel, the Founder and CEO of Nonprofit Megaphone, stopped by to share best practices and success stories. What did we …
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NP03: Keys to Branding & Websites for Nonprofits [Nonprofit Marketing with Alex Morse, Part 3]
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In this episode of the Niche Marketing Podcast, we sit down with Alex Morse from Side Sea and Hopsie to explore the essentials of branding and websites for nonprofits. Alex brings a wealth of experience helping nonprofits grow their digital presence and increase donations through strategic branding and website optimization. From his transition out …
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NP02: Nonprofit OmniChannel Marketing [Nonprofit Marketing with Michael Goodrum, Part 2]
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Your nonprofit needs an omnichannel marketing strategy to stand out, grow, and thrive. If you want to increase your impact, you are in the right place. In this episode of the Niche Marketing Podcast, host John Bertino and Michael Goodrum, Director of Client Services at Community Boost in San Diego, have a detailed conversation about: split testing …
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NP01: Nonprofit Communications Strategy [Nonprofit Marketing, Part 1 with Rick Cohen]
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Are you looking to refine your nonprofit communications strategy and make a greater impact? In this episode of the Niche Marketing Podcast, host John Bertino and Rick Cohen, Chief Communications Officer for the National Council of Nonprofits, explore the critical elements of effective communications strategy for nonprofit organizations, including: …
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F&B 09: Amazon Marketing for Food Products [Food and Beverage Marketing - Part 9 with Aalap Shah]
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Aalap Shah from 1o8 Agency shares insights on Amazon marketing for food and beverage consumer products, highlighting essentials such as account setup, brand registry, and A+ content. He stresses strategic product planning and starting with DTC before expanding to Amazon, emphasizing long-term success. Strategies for enhancing product listings, util…
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F&B 08: Social Media for Food Products [Food and Beverage Marketing - Part 8 with Josh Roush]
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Josh Roush, CEO of Movetic, shares effective social media strategy for food and beverage brands, emphasizing the need to understand a brand’s ethos to connect with consumers authentically. He highlights the role of storytelling, branding, and creating a unique vibe in resonating with target audiences. Josh explores the benefits of working with nich…
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F&B 07: Food Product Packaging Design Case Study [Food and Beverage Marketing - Part 7 with Jenn David]
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Packaging expert Jenn David Connolly explains how design affects food marketing using case studies like Cooper Street Cookies and Vevan, emphasizing the significance of cohesive branding and innovative design in driving consumer appeal and market growth. By strategically upgrading packaging elements while maintaining brand recognition, Jenn vividly…
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F&B 06: Scaling a Food Brand: Case Study on Tahini [Food and Beverage Marketing - Part 6 with Amy Zitelman]
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Looking to scale a food brand? Amy Zitelman, CEO and Co-founder of Soom Foods, a tahini company, stops by to share Soom's journey from a kitchen startup to a widely distributed product. We focus on innovative marketing strategies, Amazon marketing, rebranding, and navigating the competitive retail landscape. Amy emphasizes consumer education, versa…
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F&B 05: Mastering Storytelling and Video Production [Food and Beverage Marketing - Part 5 with Ted Passon]
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Ted Passon, co-owner of All Ages Productions, shares insights on storytelling in video production, emphasizing the impact of authentic brand narratives and visuals in enhancing a brand's message. Ted highlights the value of bold aesthetic choices and collaboration with artists for compelling content and stresses the importance of thorough preparati…
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F&B 04: Influencer Marketing and PR for Food Brands and Beverage Products [Food and Beverage Marketing Part 4 - with Bill Southard]
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What’s the secret to influencer marketing, PR, and getting earned media for food brands and beverage brands? In an exclusive interview with Bill Southard, we look at real examples and specific tactics to leverage micro-influencers, PR campaigns, in-person product sampling, earned media from traditional media sources, and more to grow your food or b…
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F&B 03: Retail Promotion for Food and Beverage Products [Food and Beverage Marketing Part 3 - with Angela Rakis]
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How can you (1) get retailers to stock your food and beverage products and (2) market your new food brand to stand out on the shelf? If you’re looking for proven, tactical strategy on retail promotion for food and beverage products, listen now! Angela Rakis, our guest expert, is a seasoned brand strategist and retail marketing expert. She shares va…
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F&B 02: Expert Food Packaging Design [Food and Beverage Marketing Part 2 - with DePersico Creative]
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Does food packaging design really matter? In this episode, we explore the world of packaging in marketing food and beverage products with James and Paul from DePersico Creative. We discuss on-package messaging, brand positioning, design considerations, getting products on store shelves, and more! Through their expertise and insightful examples, we …
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F&B 01: Marketing to Retailers in the Food Industry [Food and Beverage Marketing Part 1 - with Jean-Marc Demers]
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Want retailers to stock and sell more of your food products? From seductive packaging to captivating storytelling, discover the secrets of marketing to retailers in the food industry with food and beverage expert Jean-Marc Demers. Uncover the art of out-of-store engagement, localized advertising, and the power of public relations in this enlighteni…
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Mavs02: Relationship Marketing for 99% Open Rates with Personalized Handwritten Notes at Scale with Arian Radmand
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99% open rates are unheard of in the digital age--until now! Enter: IgnitePOST. Perfectly time the writing and sending of a handwritten note that personalizes and enhances the buyer's journey. This effective relationship marketing super strategy can be done, at scale, with robots holding ball point pens that can even mimic your own handwriting. Whe…
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Industrial05: Organic SEO and Paid Search in Industrial Marketing Mastery | Industrial Product Marketing Part 5, Justin Smith
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Grow your company’s online presence with the power of SEO and Paid Search in Industrial Marketing. Learn innovative B2B marketing strategies for industrial supply companies, as Justin Smith of Outerbox shares his vast knowledge on specialized keyword research, the intricate dance between SEO and PPC, and the pivotal role of a unique value propositi…
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Industrial04: B2B Content Marketing and LinkedIn Advertising | Industrial Product Marketing Part 4, Jim Londeree
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What if you could harness the power of LinkedIn to supercharge your B2B marketing efforts? Jim Londeree – the COO of Dream Factory, the B2B Content Marketing Agency that's making waves in Orlando, Florida – is on the show to tell us exactly how. Jim gives us a peek into his treasure trove of LinkedIn marketing strategies from managing warm and cold…
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Industrial03: Use Account-Based Marketing or FAIL! | Industrial Supply Marketing Part 3, Thad Kahlow
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1300% ROI using industrial Account-Based Marketing strategies? Yes! In this eye-opening podcast, expert Thad Kahlow shares invaluable insights and real success stories. Explore the power of targeted marketing in the manufacturing world, the secrets to engaging potential clients digitally, and hear how 1300% was achieved through an ABM campaign. Joi…
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Industrial02: Content Marketing Strategy for Boring Industries | Industrial Supply Marketing Part 2, Ross Simmonds
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“The world gives you value back when you provide value first,” is a quote from Ross Simmonds in our conversation on industrial product marketing and content marketing strategy for boring industries. Dive into this episode to explore the art of content marketing for industrial products. Learn how to create, distribute, and elevate your content to re…
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Industrial01: The ULTIMATE Overview to Industrial Product Marketing: Industrial Supply Marketing Part 1, Kelly Olson
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Are you struggling to break into the competitive world of industrial product marketing? Join us as we dive into the secrets of success with Kelly Olson from The Mx Group. Discover how they transformed a packaging company's brand, navigated the challenges of recruitment in a tight labor market, and even built e-commerce platforms for their clients. …
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Mavericks01: Marketing Apprenticeships | The Biggest SECRET WEAPON for Marketing ROI
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Unlock the future of marketing training with Clear Digital Labs! Journey through the world of apprentices-turned-marketing-aces. Discover how mentors guide entry-level marketers to success, earning digital certifications and real-world experience. Listen now and transform your brand or career with this groundbreaking approach. Want to learn more? T…
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Mortgage04: Secrets to Mortgage Marketing Success Through Mastering Personal Branding: Mortgage Industry Marketing Part 4, Marisa Carey
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Ever wondered how to skyrocket your mortgage marketing game? Picture this: transforming from a loan officer to a marketing virtuoso, forging a captivating personal brand that commands attention and drives success. In this exhilarating episode of the Niche Marketing Podcast, get ready to unravel the secrets of building an irresistible personal brand…
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Mortgage03: Content Marketing Strategies for Building Trust and Authority as a Mortgage Lender: Mortgage Industry Marketing Part 3, Jeff Kuns
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Are you a marketer working with smaller, more regional players in the mortgage industry? Then this episode is for you! Jeff Kuns, our featured guest today, was born and raised in Southern California but ended up moving to Northern California in his 20s where he discovered his talent for voice acting. He was the voice of the first snowboarding video…
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Mortgage02: Unveiling an Expert’s Mortgage Lead Gen Strategies: Co-Registration, Ads, and More – Mortgage Industry Marketing Part 2, Nate Broughton
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The mortgage industry and related verticals are competitive spaces. Do you know which marketing tactics to adopt and which to avoid? Listen to today’s episode with guest Nate Broughton who has a long history in the mortgage industry, starting over 20 years ago in the "wild west days of internet marketing." Nate began by creating websites for loan t…
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Mortgage01: Mortgage Marketing Expert Reveals Secrets to Generating Leads from Email and Social Media – Mortgage Industry Marketing Part 1, Erina Johnson
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From freelance copywriter to mortgage banker, Erina Johnson has a unique story that has given her a competitive edge in the world of marketing. In this episode, join host John Bertino as he sits down with Erina to explore the fascinating journey that led her to become an expert in the mortgage industry. Hear about Erina's experience as a processor …
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Intro00: Introduction to the Niche Marketing Podcast with John Bertino and Guest Co-Host Laura Petersen
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The Niche Marketing Podcast (NMP) is a new show by The Agency Guide (TAG) that aims to offer a unique angle on marketing by interviewing marketers with exceptional insights into specific industries. The host, John Bertino, founded TAG and is joined by Laura Petersen, the Director of Content, for this introductory episode. The podcast is dedicated t…
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