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F&B 03: Retail Promotion for Food and Beverage Products [Food and Beverage Marketing Part 3 - with Angela Rakis]
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How can you (1) get retailers to stock your food and beverage products and (2) market your new food brand to stand out on the shelf? If you’re looking for proven, tactical strategy on retail promotion for food and beverage products, listen now!
Angela Rakis, our guest expert, is a seasoned brand strategist and retail marketing expert. She shares valuable insights on successful brand navigation, niche positioning, and tailored approaches in retail marketing.
Angela emphasizes the significance of packaging, product placement, and consumer psychology and offers practical advice on building relationships with major retailers and leveraging marketing trends like authenticity and sustainability.
Want more niche marketing insights on Food and Beverage Marketing? This episode is Part 3 in a multi-part series.
• Part 1: Marketing to Retailers in the Food Industry with Jean-Marc Demers: https://www.youtube.com/watch?v=nyKL9gHXWMI
• Part 2: Expert Food Packaging Design with DePersico Creative: https://www.youtube.com/watch?v=zZh-n7YxoW8
• Part 4: Influencer Marketing and Earned Media for Food Brands and Beverage Products with Bill Southard: https://www.youtube.com/watch?v=d2Epmf4sDUU
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Full Shownotes for this Episode on Retail Promotion with Angela Rakis:
• https://nichemarketingpodcast.com/foodandbeveragemarketing03
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