How to Win as a Challenger Brand with Simran Sablok of The Meatless Farm

Food Marketing Nerds Restaurant and CPG Marketing Podcast

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4y ago 25:32

MP3•エピソードのホーム

In this episode, we’re chatting with Simran Sablok, Global Marketing Director of the Meatless Farm Co. The Meatless Farm is based in the UK, and while they just entered the US market eight months ago, they have some big plans for expansion.

Simran’s expertise is in marketing products that warrant a change in consumer behavior or mindset, ergo plant-based meat substitute. It’s what she’s done for the majority of her career, including nine years with Yum Brands helping launch some of their game-changing products into untapped markets. You might say that Simran specializes in helping high potential brands maximize their upside. She’s now leading The Meatless Farm’s growth throughout the world, by tapping into the unique cultural nuances of each market.

In this episode, you’ll learn:

Why a traditional media strategy won’t be enough to build your brand
What it takes to gain traction in a new market
And how to break through when you can’t outspend the competition

Links from the Interview:

Simran’s Recommended Reads
- Pour Your Heart into It by Howard Schultz
- The Content Formula by Michael Brenner & Liz Bedor

Connect with The Meatless Farm Co.: