Building a Business That Builds the Community with Evo Hemp CEO, Jourdan Samel

Food Marketing Nerds Restaurant and CPG Marketing Podcast

We have Jourdan Samel, CEO of Evo Hemp, on the show today, and we’re talking about how he and his co-founder Ari built Evo Hemp from the ground up, managing to help underserved communities in the process.

Evo Hemp is a health and wellness brand that makes a number of Hemp & CBD products like nutrition bars, gummies and supplements. I guess it could certainly vary depending on where you’re listening to this from, but here in Colorado, Hemp and CBD have all but broken free from their negative stigma. Not quite the case back when Jourdan and his business partner Ari first started Evo Hemp - CBD and hemp weren’t just in the taboo category, but the laws were also much different, and as you’ll hear more about in a minute, Evo hemp didn’t just market around the regulations, they were on the front lines of helping shape the laws into what they are today.

Growing your business is tough as it is, but throw some extra red tape and regulation into the mix, and you have to get pretty innovative to accomplish what Jourdan and Ari have in Evo Hemp.

In this episode, you’ll learn:

• What content makes the biggest impact in converting new customers
• How to navigate social media in a heavily regulated category
• What it takes to scale your demo program

And plenty more...

Jourdan's Recommended Reads:

• The Infinite Game by Simon Sinek

Learn more about EVO Hemp at evohemp.com

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