S05 E03: Jacee Scoular shares the secrets to Hollister's Gen Z marketing strategy


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This week, we're chatting to Jacee Scoular, Senior Director of Brand Marketing Strategy at Hollister. She shares insights and learnings from their collaboration with Charli and Dixie D'Amelio, their youth mental health campaign The Confidence Project, and much more.

This episode is sponsored by ad-lib.io, experts in advertising to Gen Z. Find out more and get in touch at ad-lib.io/yms, or meet them at YMS:ONLINE USA this July.

For more info on Voxburner and YMS, check out www.voxburner.com and follow us on socials @voxburner.

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