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A series of conversations at the intersection of Commerce, Culture and Creativity with a focus on youth and marketing. Each week, our host James Erskine (CEO of Rocket, Podcaster and Entrepreneur) will be joined by guests such as Rory Sutherland (Behavioural Economist), Paul Samuels (Vice President of AEG) and Emma Sayle (CEO of Killing Kittens). He'll be finding out a bit about them, what their role encompasses and about the businesses they work for. Asking them what really motivates, mobil ...
 
Helping freelancers, business owners and enthusiasts build a foundationally sound business through mindset development, marketing and business strategies. If you’d like to connect with me further or would like more information about my 1:1 services, group programs, or courses, go to www.jsrvision.com.
 
Growth Strategist Podcast. A podcast that teaches entrepreneurs on how to grow their businesses and themselves. We discuss everything about growth, marketing, leadership, and branding. Your main host for this podcast is a marketing consultant best known for Kingsmaker Growth Blueprint, Wilson Komala. He will be sitting down with experts to talk about their growth strategies, the lessons that they’ve learnt, and how they create impacts.
 
Welcome to our first podcast of Digital Honeywish which is termed as "Honeywish talks".Our main motto of starting Honeywish talks is to bring around peoples who are giving a great contribution to the society by his or her Artform, Design, Film making along with Motivation stories which are helping them to achieve their success in the present generation or We can call the upcoming Youth of the Country. If you have any such stories to share or want to show your art form you can talk with us wi ...
 
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show series
 
In this episode, Erick Seropyan talks about strategies he uses to help companies rank on google through SEO strategies and marketing campaigns. Erik Seropyn is a South Bay/LA native. He specializes in Search Engine Optimization (SEO). He is the owner of This Is My South Bay, where he helps companies grow their presence online by optimizing their we…
 
In this podcast we are rejoined by Kay Mc Carthy from planning agency MCCP to discuss the impact that the Covid crisis has had on consumer sentiment. We trace many of the likely implications for marketers. In part two of the podcast an interview with Finola Mc Dermott from the marketing team at EPIC in Dublin's CHQ.…
 
By combining passion with skill, you can create massive changes and impact in the world. Brandon Eastman went from earning $10 an hour to making six figures between ages 18 and 19. Through reflection, growth, and perseverance, he overcame his struggles as a leader and salesperson. By combining his passion and skills, Brandon is creating a massive i…
 
On this edition of the show Dave Byrne, Head of Creative at Thinkhouse, discusses the marketing opportunities offered by the TikTok platform with a case-study on the campaign they ran on behalf of client Goodfellas for their Pizza Pockets brand. Also on the show in Part Two, an interview with author David Kerrigan about his latest book 'Unlock your…
 
On this episode of the show, an extended interview with Michelle Carvill, co-author of 'Sustainable Marketing - How to drive profits with purpose'. In the interview we discuss Michelle's marketing career, and the genesis of the book. Themes from the book we explore are the role of leadership in promoting a sustainability in marketing agenda, and th…
 
On this episode of The Persuaders -- the topic of innovation is one that we have covered numerous times on the show, but never from the perspective of philosophy. Professor Xavie Pavie, who lectures at top French business school ESSEC's Singapore campus, is an acknowledged global thinker in how companies can be more responsible in their innovation …
 
On this week's show we interview the founders of London agency, SharpEnd, Cameron Worth and Rob Hollands. Their agency together with Capgemini and The Drum have recently launched Cornershop, which is a retail innovation showcase space in Shoreditch. Cornershop was recently featured on the BBC Click television show. We are joined also by Damian O'Re…
 
The Law of Intentionality states that growth doesn't just happen. It's something we are responsible for. Listen in as I talk about taking about how you can do this. ---- To learn more about this episode or the resources mentioned, read the full show notes here. If you’d like to connect with me further or would like more information about my 1:1 ser…
 
In this edition of the show, we have as interviewees: Damian Young, founder and CEO of ZEUS Scooters - an Irish company deploying the World's FIRST 3-​wheeled electric scooter for the urban mobility sharing market. Launched in the city of Heidelberg in Germany in June 2020, ZEUS Scooters has expanded to 17 cities in Germany, making it the fastest e…
 
In this episode a feature interview with Alison Tyrrell. Alison is the Head of Marketing at SilverCloud Health and previous Global Head of Content, Brand Marketing & Media at Spark Foundry, an agency within Publicis Media. Alison works with brands to help them identify their narratives and connect with their audience through award winning marketing…
 
In this podcast, ecommerce expert Vinny O'Brien of Vinny & Co. discusses: how Covid has shaped retailers' ecommerce capability and to understand if this has created winners and losers? What are the types of issues that retailers typically need to address in their ecommerce strategy? What are the skill-sets required to really manage e-commerce - Vin…
 
In this episode of The Persuaders, we talk to Ray Sheerin who founded the Chemistry advertising agency about the need for advertisers to be prepared to take risks in their creative strategy. We discuss IPA research that points to award winning work effectiveness being on the decline. Plus, Pearse Keller from KelAir Campotel discusses how his compan…
 
The CXi Report is published annually by The CX Company which is based in Dublin. It is based on an annual survey which is carried out on behalf of the company, by Amarách Research. Between the 13th July to 17th August this year a cross section of 2,500 Irish consumers were asked about their customer experiences with 151 brands across ten sectors. I…
 
In this episode an interview with Jennifer Condon and Adam Fulham, founders of The Irish Start-up Conference, taking place online on Tuesday 27th April 2021. In addition to the content of the conference we discussed: How has the Covid impacted on start-ups? Issue of scaling up seems to be important - how can small businesses plan for this? And what…
 
In this edition, we talk the co-founders of The Indie List, Una Herlihy and Peter Mc Partlin. The Indie List promises to bring together the best strategic, creative and technical skills in Ireland for the benefit of businesses and agencies seeking meet the demands of a fast-evolving business environment with maximum flexibility, efficiency and impa…
 
In Part 1 of this Podcast, an interview with Belinda Barker, Chief Executive of World Media Group about their recently produced research report and survey on Content Led Marketing trends. Among the topics we explored are: How do you define content led advertising? How many years has the survey been running? How has proportion on content-led adverti…
 
In Part 1 of this edition of The Persuaders, an interview with Aidan Duff who is an expert in Amazon Selling. We explore the systems that are needed to take advantage of the digital marketplace, and in Part 2, John Dunne, CEO of Ignite Digital examines the changing nature of the digital advertising landscape including the challenges posed by the im…
 
In this episode of The Persuaders, a feature interview with Dr. Alex Gordon, founder of Sign Salad, an agency specialising in semiotic analysis. Alex Gordon has worked as a semiotician for 20 years and has led cultural insight projects across five continents for global blue-chip brands such as Unilever, PepsiCo, Airbnb, Ritz-Carlton, Diageo, Kraft …
 
In this episode of The Persuaders, Alex Gibson talks to Marketing Institute of Ireland Chief Executive David Field, in advance of the annual DMX marketing conference which takes place on March 25th, and Martha Kearns, from Storylab.ie talks about the role storytelling can play in developing brands.
 
Charlotte Eyre is the The Children’s Editor at The Bookseller. The Bookseller is the UK’s premier business magazine for the publishing industry, and has been for over a century. Debuting in 1858, The Bookseller provide news and analysis on the industry, all the while running conferences, award ceremonies, and community spaces. Charlotte Eyre’s care…
 
Becca Caddy is a technology and science journalist, and author of the book ‘Screen Time: How to make peace with your devices and find your techquilibrium.’ If lockdown has taught us one thing it’s that, for many of us, our relationships with screens are more essential to our daily lives than our relationships with our friends and family. Online, th…
 
Chris Hirst is the Global CEO of Havas Creative, a global advertising agency. At once an engineering graduate and glass factory worker, Chris Hirst is now the CEO of one of the biggest advertising agencies in the world. He’s also the writer of ‘No Bullsh*t Leadership: Why the World Needs More Everyday Leaders and Why That Leader Is You,’ an award w…
 
Welcome to Rocket Fuel: Retro Edition. This week we're throwing it back to previous instalments of Rocket Fuel, starring some of team Rocket's favourite guests. Introducing Rory Sutherland is Daniel Collins, the Strategy Director here at Rocket. Rory Sutherland is the Vice Chairman of Ogilvy, a columnist for the Spectator Magazine, and author of th…
 
In this episode I talk about how to deal with burnout and give you a few tips you can do right away to curb the crazy in your business. To learn more about this episode or the resources mentioned, read the full show notes here. If you’d like to connect with me further or would like more information about my 1:1 services, group programs, or courses,…
 
In this episode of the show, an extended interview with Paul Dervan, author of Run With Foxes - must-read collection of real-life stories, revealing the messy reality of decision-making in marketing and the secrets of making better decisions. In the interview Paul gives his insights gleaned from 20 years in marketing, working for high-profile brand…
 
Rory Sutherland is the Vice Chairman of Ogilvy, a columnist for the Spectator Magazine, and author of the Alchemy series. In ’88, Rory was but another graduate looking to work for any ad agency that would have him. Which, unbeknownst to him at the time, was none of them. Except one: Ogilvy & Mather Direct. Fortunately, Rory's circumstance of limita…
 
Unsah Malik is the author of Slashed It. Unsah is the author of the best-selling ebook “Slashed It” - a prolific, comprehensive guide for marketers, brands and influencers to help them crack the world of social media. As a trained journalist, Unsah is at the cutting edge of documenting how the world of social media is evolving, and she brings her a…
 
Amy Charlotte Kean is a woman with a thousand roles. To some, she is a sociologist, to others the author of the book ‘The Little Girl Who Gave Zero F*****,’ and a trail blazer of a business woman to the rest. Amy is the co-founder of of DICE (Diversity & Inclusion at Conferences and Events), she’s the Cultures Editor at Shots Creative, and her most…
 
Charlotte Eyre is the The Children’s Editor at The Bookseller. The Bookseller is the UK’s premier business magazine for the publishing industry, and has been for over a century. Debuting in 1858, The Bookseller provide news and analysis on the industry, all the while running conferences, award ceremonies, and community spaces. Charlotte Eyre’s care…
 
Helen & Douglas House is a UK-based children’s hospice. Founded in 1982 by Sister Frances Dominica, Helen & Douglas House is the world’s first hospice dedicated to children and young adults. They provide end-of-life care and bereavement support for children and their families, by creating a warm, colourful, nurturing environment so that ‘every life…
 
Mariel Richards is Head of Strategy & Brand Partnerships at gal-dem. Gal-dem are an award-winning online and print publication ‘committed to sharing the perspectives of women and non-binary people of colour.’ Through the mediums of essay, music, politics and lifestyle content, they give a voice to the oft voiceless, and are now one of the most pres…
 
Jennifer Gassner is the Marketing Director of Marie Stopes International. Starting her career rather eclectically, Jennifer studied to be a diplomat, before migrating to China to work in sales. During her mid-twenties, however, she became uninspired; disenchanted at the prospect of working for mere profit alone. She began to reflect and retool; und…
 
Adam Harris is the Global Head of Brand Partnership Studio at Twitch. Despite, self admittedly, not knowing what to do by the time of university, Adam Harris has recently cemented himself as one of Twitch’s most in-expendable leaders. Though he started out working with his dad and grafting through university working at M&S, Adam has since gone on t…
 
In our most recent 'Speaking the Language of Youth' panel event, we discussed marketing to youth and parent audiences as we move into 2021. James was joined by a panel of industry experts including: Fran Scudder, Senior Partnerships Manager at Warner Media; Hannah Snow, an Online Content Creator; Kat McKenna, a youth marketing specialist; and Josep…
 
Every moment is an opportunity to decide who you are going to be. In this episode, Life and Self Leadership Coach, Ryan Stanley speaks on living in the moment, being present in all facets of your life, and showing up where it counts. To learn more about this episode or the resources mentioned, read the full show notes here. If you’d like to connect…
 
From professional baseball player to CEO, Andy shares his story of transformation. Now guiding youth through this noisy world by equipping them with business and leadership skills, he is on a mission to help students realize their potential as community leaders. Listen in as Andy talks about social and self-awareness, marketing, building relationsh…
 
Andi Peters is a beloved television presenter and producer. With no intention of working in television, Andi was propositioned to audition for ITV after being heard on the in-store radio of Oxford Circus’ TopShop. And from there the rest is history, as Anti enjoyed, and continues to enjoy, a career both presenting and producing, for the UK’s bigges…
 
Ulrich “Uli” Baer is a professor at New York University and the author of the book “What Snowflakes Get Right.” Born in Germany when it was still divided, Ulrich Baer made a last ditch effort to live out his days in the U.S, and succeeded. After throwing away his return ticket, Uli worked odd jobs before spending 3 years at Berkeley University, acq…
 
Living life more abundantly and helping others do the same is what Kimberley is all about. In this episode, she talks about how making the shift from a Corporate Senior Tax Professional to a Natural Health Entrepreneur has changed her life for the better. Kimberley is the owner of Empowered Living Incorporated. To learn more about this episode or t…
 
There’s something about the journey of business ownership that opens your senses. You learn more about they type of person you are, want to be, thought you were. Listen in as I talk the highs and lows of being a business owner and give a few pointers on how you can move foward despite the challenges. To learn more about this episode or the resource…
 
There’s a common misconception that success can happen overnight—or just by doing a few things. What you see on social media only tells part of the story. Sure, you can get 5k from a single launch—but no one ever talks about what you have to do to get to that point. In this episode, I talk about how success is really obtained and give a few tips to…
 
Anna Bassi is the Editor-in-Chief of The Week Junior: a digestible current affairs magazine for children published by Dennis Publishing. Having gained a weekly readership of 93,000 despite launching a mere five years ago, The Week Junior has quickly become ‘Britain’s fastest growing children’s magazine,’ Junior’s aim is to empower children to be mo…
 
Jonty Archibald is the principal of the Global Academy: a university technical college designed to equip young people for a career in the media and entertainment industries. Though still in its infancy, the Global Academy has already redefined what a school is and can be. Global provides 14-19 year olds accessibility to study oft reserved for unive…
 
In this episode, I talk about how new and aspiring entrepreneurs can validate their business idea with just a few minutes of their time. To learn more about this episode read the full show notes here. If you’d like to connect with me further or would like more information about my 1:1 services, group programs, or courses, go to www.jsrvision.com.…
 
Forbes 30 Under 30 - Youths Solving Real Problem I speak to the co-founders of Eezee, a Singapore-based B2B marketplace for buyers and business to access a wide range of brands and products. These two youths focused on solving real problems, instead of joining flashy industries that were seemingly more fun and exciting. However, for them to achieve…
 
Forbes 30 Under 30 - Vogue Photographer Goes 3D Shavonne Wong is the cofounder of Singapore-based photography studio Zhiffy Photography. Her portfolio is impressive. Besides working with brands like Sephora, Lancôme and HBO, she has been a recurring guest photographer for Asia's Next Top Model. However, today in this podcast, I asked her what she w…
 
Forbes 30 Under 30 - McDonald, P&G, Unilever Speaking with Benjamin Ang from Genesis TV, we bonded over our shared experience where people would comment on our age, be it in a positive or negative light. You see, Benjamin started his company at the tender age of just 24 with no connections, no experience and no portfolio. He decided to start up a c…
 
Forbes 30 Under 30 - Needs, People, Culture In this episode, I had the privilege of speaking to Jonathan Savoir, the cofounder of Quincus. Jonathan approached his business with the mindset of trying to make things easier for other businesses, and what Quincus does is help logistics companies increase their efficiency with integrated supply chain ma…
 
Travel Revenge - What is that? In this episode, I'm speaking with Tim Hentschel, CEO and co-founder of HotelPlanner. As a veteran in the tourism industry, I wanted to pick his brain and find out what he thought was in store for the future of the tourism industry, especially when it had been so negatively affected by the coronavirus. During our chat…
 
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