8 Secrets from Science to Fire Up Your Readers’ Brain

WriterSpark: Business, Creativity, and the Craft of Writing

Episode 28

Seeing things from a new perspective can really give you a new way of seeing and internalizing things. That’s how I felt after reading Bill Birchard’s new book Writing for Impact: 8 Secrets from Science to Fire Up Your Readers’ Brain.

This book really hit home for me on so many levels. There are a ton of craft books out there, but this one is different. It’s science-based, for one, and it gives a new vernacular and a new understanding of what most writers already do.

The fundamental principle is to fulfill the desires hard-wired into the human brain. There are 8 of them, and that is what Writing for Impact is all about…and it’s what we’re talking about today.

DISCUSSED IN THIS EPISODE:

8 Secrets to Fire Up Readers' Brain

1. Keep it simple

2. Keep it specific

3. Keep it surprising

4. Keep it stirring

5. Keep it seductive

6. Keep it smart

7. Keep it social

8. Keep it story-driven

Anatomy of comprehension: The brain processes meaning and reward

Ready, Set, WRITE! self-paced writing course

What happens in the brain while reading and writing

✨ Share the love! Forward this podcast to your writer friends. ✨

A QUICK LOOK AT BOOKS and COURSES MENTIONED IN THIS EPISODE:

• Writing for Impact, by Bill Birchard (https://amzn.to/3rt0PIg)
• Ready, Set, WRITE! Self-paced writing course (https://bit.ly/ReadySetWRITE)

• Book Magic Mysteries (Pippin Lane Hawthorne) (https://amzn.to/3raRg0q)

• Harlow Cassidy/Magical Dressmaking Mysteries (https://bit.ly/MagicalDressmakingMysteries)

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Resources

• WriterSpark Website: http://writersparkacademy.com
• Sign up for the WriterSpark newsletter: https://writersparkacademy.com/newslettersignup/
• Visit Bill Birchard's Website: https://billbirchard.com/
• Grab WriterSpark Swag! https://www.teepublic.com/stores/writerspark/share
• Learn more about the host, Melissa Bourbon: http://melissabourbon.com
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Learn more about our self-paced online courses at: https://writersparkwritingacademy.teachable.com/