TikTok, YouTube, SEO oh my! | Satish Sharma

Wonder Podcast: Empowering Women Entrepreneurs to Change the World

Satish Sharma is the founder of Unyscape, a digital agency focusing on design, products, advertising, and analytics. In this episode, Satish talks about the importance of good search engine optimization (SEO) and understanding analytics. Satish shares a few tips for aspiring entrepreneurs in getting themselves and their content out there. Learn about widely available tools that you can use in improving your online presence and growing your business.

Timestamped show notes 01:34 - Starting on their own 05:13 - Analytics is the foundation of everything 07:07 - Improving your business 13:20 - YouTube is now a discovery engine 15:57 - Unlocking possibilities can only happen by creating more content 17:01 - Consistency is key 18:29 - Satish’s first video 21:09 - How his friend built a $50 million company on YouTube 23:00 - If the content is right, you won't have to spend so much time editing 24:39 - Know what people are looking for 25:37 - Google is your friend to find the right content you can create 27:02 - Ask for help! 30:45 - When you only talk to people about business, they don't give you business. Share your story! 32:45 - Understanding pricing 35:39 - Answer questions on Quora through your content 38:19 - Know your customer, know your customer’s customer 38:31 - Additional tools: Semrush, AnswerThePublic 42:06 - Advice for recession 46:26 - Host your own content! 47:56 - You don't have to be on all platforms but create content on where your customer is

Links Satish’s LinkedIn: https://www.linkedin.com/in/satishsharmafromunyscape/ Unyscape: https://unyscape.com/