How Basma Tawakol Built a Startup Around Sustainable Fashion

Women Power Podcast with Wafa Alobaidat

Basma Tawakol is an entrepreneur and Founder of Dayra with over 12 years of experience working with tech startups and community service organizations. Dayra is a platform promoting ethical and sustainable fashion retailing. The startup was recognized in several mega-events in sustainability and entrepreneurship, got incubated several times, and won multiple grants. Basma was also the co-founder of Ezbet Project, a collaborative project between the University of Stuttgart in Germany and Ain Shams University.

Basma Tawakol’s startup was recognized in several mega-events in sustainability and entrepreneurship, got incubated several times, and won multiple grants. Starting her professional career in a fast-growing technology startup ‘’Cloudypedia Google premier partner’’, a young dynamic working environment enabled her to hold managerial positions at a young age and work on diverse projects between Cairo and Dubai, her most rewarding and most recent role was holding the position of Deputy General Manager at '' Mahrati.com '' .

She has participated in several programs and events related to youth empowerment as a mentor and lecturer to talk about entrepreneurship. Basma also volunteers in an NGO called ''Bena2'' serving underprivileged villages in Upper Egypt by providing acceleration and incubation programs.