S4E3: Andrew Storm from Delta Airlines on Shifting Investor Bias: How to Transform Perception and Attract Investment

Winning IR

Few industries experience the volume of existential events, personal biases, and complexities as the airline industry. Shifting bias, transforming the narrative, and thinking creatively for investor relations in these industries is paramount to successful IR. In today’s episode of Winning IR, Mark sits down with Andrew Storm, Managing Director of Investor Relations at Delta to discuss the challenges of navigating investor bias, using storytelling to reshape perceptions, and building strong and engaging relationships.

Listen to the full episode to learn more about:

• Unpacking the challenges and biases against airlines
• Strategies for changing investor perceptions
• Creative targeting and outreach strategies in a biased industry
• Navigating investor styles and engagement
• Enhancing relationships with shareholders and analysts

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章

1. Introduction (00:00:00)

2. Unpacking the Challenges and Biases Against Airlines (00:01:24)

3. Strategies for Changing Investor Perceptions (00:03:12)

4. The Importance of Storytelling in Investor Relations (00:08:11)

5. Targeting and Outreach in a Biased Industry (00:12:58)

6. Navigating Investor Styles and Engagement (00:17:50)

7. Enhancing Relationships with Shareholders and Analysts (00:20:33)

8. Concluding Thoughts on Investor Relations Strategies (00:27:58)