S3E6: Catherine Buan from Asana on What IROs Need to Know About Going Public

Winning IR

Managing an IPO is, without a doubt, a career-making transaction for an IRO. On this episode of Winning IR, Mark Fasken and Catherine Buan, Investor Relations at Asana, discuss what IR practitioners who find or want to find themselves in the seat to lead a company through their go-public transition.

Catherine is an industry veteran and has managed IPOs for some of the biggest tech companies in the market, and she shares some really insightful advice from her years of experience.

Listen to the full episode to learn more about:

• Setting the stage for an IPO
• Assembling the internal and external team
• The IPO timeline for IR
• How to ensure your management team is set up for success
• What to look out for during the IPO process
• What you need to know to ensure success post-IPO
• Advice for IROs who are interested in taking companies public

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章

1. Catherine Buan (00:00:00)

2. How to set the stage for an IPO (00:01:22)

3. Assembling the internal team (00:04:50)

4. Which external partners should you engage? (00:06:31)

5. What should the IPO timeline look like for IR? (00:08:14)

6. How to ensure your management team is set up for success (00:12:32)

7. What to look out for during the IPO process (00:17:50)

8. What you need to know to ensure success post-IPO (00:21:47)

9. Advice for IRO's interested in taking companies public (00:24:49)