Global Brand Management in Consumer Healthcare: The Breathe Right Success Story

Winning in Health & Wellness

In this episode, May Petracco, CFO at Foundation Consumer Healthcare, joins Sergio Correia and Paul Widdop from Ceuta Group to discuss the remarkable journey of Foundation Consumer Healthcare’s Breathe Right brand since its acquisition from GSK and their partnership with Ceuta Group.

Global Brand Management in Consumer Healthcare is not a challenge to be taken lightly. May and Paul explore the challenges they faced, strategies employed, and the pivotal role Ceuta's turn-key solution played in accelerating Breathe Right's global growth.

Speaker Bios

Sergio Correia: As an accomplished Senior International Business Manager, Sergio Correia brings 18 years of proven success in FMCG and Health & Personal Care industries. Fluent in English, Spanish, and Portuguese, he excels in market expansion, key account management, contract negotiation, and building relationships in diverse, cross-cultural environments.

Sergio’s background and expertise lies in brand management, new business development, and market forecasting, consistently delivering results in international markets with a focus on branded FMCG and healthcare brands.

May Petracco: May Petracco, CFO at Foundation Consumer Healthcare, possesses over 20 years of experience in consumer health-related finance. Her extensive skill set includes finance, accounting, profit and loss analysis, and operations management – both for established corporations and within start-up environments. During her time with Pfizer Consumer Healthcare, May led financial support for a broad spectrum of over-the-counter (OTC) and Health & Beauty Aid (HBA) businesses. She was also an integral member of the team at Adams Respiratory and provided the financial planning and analysis for Mucinex, and served as CFO at the start-up skin care company, Scerene Healthcare. She holds a B.A. in Finance from the Isenberg School of Management at the University of Massachusetts.

Paul Widdop: International Business Controller at Ceuta Group, Paul Widdop is a seasoned architect of international business success.His extensive international experience spans over two decades, providing him with a nuanced understanding of the intricacies and opportunities within the global marketplace. For over 10 years at Ceuta Group, Paul has been collaborating with diverse brands to propel their global brand development ambitions and now holds full developmental responsibility for the prestigious Breathe Right brand across Rest of World markets.