Creating supplier-retailer synergy for growth in the ever-changing Health & Wellness industry

Winning in Health & Wellness

UK Managing Director at Ceuta Group, Annette D’Abreo, is joined by Capability Consultants, Dahlia Stroud and Mark Hermsen to discuss how Health & Wellness suppliers and retailers can work together to capitalise on opportunities, delight shoppers, and drive growth in ever-changing economic times.

As prices continue to rocket in the UK and consumers demand more affordable self-care solutions, building synergy can be a game changer for retailers, suppliers and shoppers alike. In a complex, competitive industry like Health & Wellness, alignment & collaboration is the key to success in 2024. The question is how…

Key take-aways

• Since COVID, followed by the soaring cost of living and resources, consumers and businesses are all in a heightened state of crisis.
• There is a huge and increasing focus on self-care and the rise of the wellness mindset among consumers in the UK and around the world.
• COVID led to a disconnect between businesses, but trust, connection, and collaboration is really the key to success.
• Retailers and suppliers need to think of their relationship as a partnership and adopt a one-business mindset to drive value for both parties.
• Retailers and suppliers can find opportunity in adversity by proactively planning for the future together and strategising on what they want to deliver together.
• Through clear insight, collaboration, and ideation sessions, retailers and suppliers can understand and anticipate consumer needs, optimise the category range, create value and choice for consumers, and drive growth.

Going into 2024:

• The wellness mindset will continue to grow, as well as the demand for sustainable solutions.
• Retailers and suppliers need to provide clear education pieces for consumers on how the products will help them optimise their health and wellbeing.
• Re-assess packaging and distribution/supply chain to maximise sustainability, whilst sufficiently protecting the product.
• Don’t be afraid of the price of sustainability - it is a necessary and strategic move, as it increasingly becomes a priority for shoppers and the industry.