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#36 Help Undecided Voters Not Be Wrong
Manage episode 440536583 series 3561051
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- Eisenhower's 1952 "I will go to Korea" speech provides a template for addressing undecided voters
- Key elements of Eisenhower's approach:
- Respect and honor past sacrifices
- Show what's changed and offer a plan
- Provide a path forward free from blame
- Undecided voters want to feel they're making the "right" decision
- Strategy to help undecided voters feel confident in their choice:
- Respect the Thinking: Acknowledge the appeal of your opponent in the past
- Highlight What's Changed: Express disappointment in how they've governed
- Show How to be Right Again: Position yourself as the right choice moving forward
- Example message for independent voters:
- Acknowledge opponent's past promises
- Highlight how they've failed to live up to those promises
- Present yourself as the solution focused on local needs
- Bottom line: Validate voters' past decisions while presenting a compelling case for change
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