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#31 The Lego Stump Speech
Manage episode 428123472 series 3561051
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Like a LEGO minifig, a powerful stump speech requires three key components:
1. Head – Logical Appeals: Facts, statistics, and logical arguments
2. Body – Emotional Appeals: Stories and vivid pictures to connect emotionally
3. Legs – Call to Action: Two main points of action for the audience
Assemble these pieces in the order that best fits your style and audience:
- Head First: Logic, emotion, action
- Body First: Emotion, logic, action
- Feet First: Action, emotion, logic
- The strength of this approach is its flexibility
- Ensure all three elements - logic, emotion, and action - are present
- Rearrange components based on your audience and specific message
- Use this LEGO minifig approach to build a compelling stump speech that connects with voters and impacts the campaign trail
For more tips on crafting effective stump speeches, refer to the accompanying one-page PDF.
Winning Edge gives you the tools you need to lead and influence in the political and policy arenas. Every other week, Winning Edge releases short (approximately 5-minute) spots—or “snacks”—focused on one of four areas: fundraising, media, policy, or persuasion.
For more, visit our website: www.thecommonwealthpartners.com
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