Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
In this third part of our Shackleton series, we conclude the epic adventures of survival from the Endurance. We recount miserable conditions, the Drake Passage, and South Georgia Island. On the way, we'll talk about a man's ability to embrace the suck, motivate others, and lead with boldness. Special thanks to Salt & Strings Butchery for sponsoring this episode. Salt & Strings Butchery is a Christian, family owned small business run by our good friends, Quinn & Samantha Bible. Quinn has operated a retail butcher shop in southern Illinois since 2016 and is now launching an online store where you can purchase high quality, farm-to-table beef for delivery straight to your door! Check out their available bundles and more information at www.saltandstrings.com . Notes: Endurance , by Alfred Lansing.…
In this episode, we talk about Ernest Shackleton and Endurance (this is part 2). We talk about hunting seals, trekking across the ice, and making their way through the Weddell Sea. Special thanks to Salt & Strings Butchery for sponsoring this episode. Salt & Strings Butchery is a Christian, family owned small business run by our good friends, Quinn & Samantha Bible. Quinn has operated a retail butcher shop in southern Illinois since 2016 and is now launching an online store where you can purchase high quality, farm-to-table beef for delivery straight to your door! Check out their available bundles and more information at www.saltandstrings.com . Notes: Endurance , by Alfred Lansing.…
In this episode, we talk about the total Chad energy of Ernest Shackleton, who led his men on an impossible mission to cross Antarctica. After their ship sank, Shackleton would lead his crew on one of the most harrowing adventures known to man. Special thanks to Salt & Strings Butchery for sponsoring this episode. Salt & Strings Butchery is a Christian, family owned small business run by our good friends, Quinn & Samantha Bible. Quinn has operated a retail butcher shop in southern Illinois since 2016 and is now launching an online store where you can purchase high quality, farm-to-table beef for delivery straight to your door! Check out their available bundles and more information at www.saltandstrings.com . Notes: Endurance , by Alfred Lansing.…
We kick off a new season of the Wilderness Warrior Podcast, with a story from D-Day. On June 6, 1944, the beaches of Normandy were stormed by courageous men, many of whom paid the ultimate price. It was a single defining moment for a generation of Americans. This episode puts the "Warrior" in the podcast title. Special thanks to Salt & Strings Butchery for sponsoring this episode. Salt & Strings Butchery is a Christian, family owned small business run by our good friends, Quinn & Samantha Bible. Quinn has operated a retail butcher shop in southern Illinois since 2016 and is now launching an online store where you can purchase high quality, farm-to-table beef for delivery straight to your door! Check out their available bundles and more information at www.saltandstrings.com .…
In this episode, we'll talk about our archery elk & muzzleloader seasons from 2021. We'll also talk about what's on tap (Scotch, to be exact), and why you should be reading a particular book by Robert Ruark. Yes, it's really that good.
In this episode, Dan and Eric talk about the upcoming Western big game seasons and what it takes to get in shape. Likewise, we’ll talk about preparation for archery season, nutrition, and having the right footwear and backpacks, too. Notes: Bigger, Leaner, Stronger , Michael Lewis Starting Strength , Mark Rippetoe The Modern Minute Man Physical Training Plan , Bill Rapier…
Calling in elk during hunting season is by far and away one of the most exciting hunts in North America, particularly if you're hunting with a bow. In this episode, Dan and Eric talk about the basic components of a quality elk calling strategy, including which calls work and in which parts of the year. We'll also talk about why some hunters don't call at all, how to play the wind, and best strategies for early season elk calling.…
In this episode, Eric and Dan talk with Ben Garrett, owner and operator of Boniface Woodworking, about how he decided to start a durable trade. We also talk with Ben about the custom chess board and pieces he made for Eric, why legacy gifts are important for our sons, and how you can leave a manly inheritance after you die. Notes: Boniface Woodworking on Twitter Boniface Woodworking on Facebook…
In this episode, hosts Eric Conn and Dan Berkholder talk about how you can survive The Great Reset. We'll also talk about some of the top Scotches on our list right now, great books, and strategies for winning in 2021. Show Notes: Masculine Christianity , Zach Garris Man of the House , C.R. Wiley The Household and the War for the Cosmos , C.R. Wiley Durable Trades , Rory Groves The Creature from Jekyl Island, G. Edward Griffin…
In this episode, guest host Kyle talks about the story of MSG Joshua Wheeler, who died facing danger for the sake of his men and the mission. He’ll talk about how the lessons of Wheeler’s life and actions can fuel men in pursuit of masculine virtue.
In this episode, host Eric Conn interviews Bill Rapier, who served for close to 20 years as a Navy SEAL and member of DEVGRU (SEAL Team 6). An expert at hand to hand combat with both knives and firearms, Bill is also a Christian father and husband, serves in his local church, and invests his time training boys and men. We talk about Bill's training classes, the fundamental skills men need to know, and how they can get in adequate shape to be faithful warriors. Show Notes: AmTac Shooting (Bill's training company) Modern Minute Man Physical Training Program AmTac Shooting Instagram page…
In this episode, hosts Dan Berkholder and Eric Conn talk about why men are responsible for the protection of their family and other innocents. From weapons to personal defense, men are made to defend the perimeter and shed blood for the sake of their family, community, and country. We'll examine the historical understandings of defense of life and talk about why some Christians today are mistakenly pacifists. Show Notes: Wilderness-Warrior.com (Sign up for the podcast & get your swag!) Patreon (Join the Tribe!) Gab Facebook Instagram…
In this episode, Dan Berkholder talks about how and why men are to be providers. There’s a primal instinct for men to provide food, protection, and shelter for their people. A great way to harness these skills today is by sharpening them in the wilderness. Wilderness-Warrior.com (Sign up for the podcast & get your swag!) Patreon (Join the Tribe!) Gab Facebook Instagram…
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