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Juliana Jackson - What have you missed when calculating your CLV? (#14)
Manage episode 283410903 series 2813225
Juliana Jackson, also known as the CLV lady, is a serial intrapreneur. she has been working with Sales, Marketing, and Product teams for the last ten years helping them approach Customer Centricity as a mission rather than just a growth strategy. She loved E-Commerce, and her focus is to help merchants (re)discover the power of analyzing, understanding and using first-party data.
In this episode, we talked about
What is first-party data?
What KPIs you need to understand your retention?
What is the actually calculation of CLV
And much more, we hope you going to enjoy this one.
章
1. Juliana Jackson - What have you missed when calculating your CLV? (#14) (00:00:00)
2. Making first-party data hot again (00:01:09)
3. What should a shopify owner know? (00:06:10)
23 つのエピソード
Manage episode 283410903 series 2813225
Juliana Jackson, also known as the CLV lady, is a serial intrapreneur. she has been working with Sales, Marketing, and Product teams for the last ten years helping them approach Customer Centricity as a mission rather than just a growth strategy. She loved E-Commerce, and her focus is to help merchants (re)discover the power of analyzing, understanding and using first-party data.
In this episode, we talked about
What is first-party data?
What KPIs you need to understand your retention?
What is the actually calculation of CLV
And much more, we hope you going to enjoy this one.
章
1. Juliana Jackson - What have you missed when calculating your CLV? (#14) (00:00:00)
2. Making first-party data hot again (00:01:09)
3. What should a shopify owner know? (00:06:10)
23 つのエピソード
すべてのエピソード
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