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#38 - Unlocking E-Commerce Success with Ruben Alicanion: Mastering Prime Day Strategies, Overcoming Setbacks, and Optimizing Amazon & Walmart Listings
Manage episode 437897440 series 3566824
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Ever wondered what it takes to thrive on Amazon, especially with Prime Day looming? Join us as Ruben Alicanion, a veteran in the e-commerce and Amazon world, reveals his compelling journey from eBay dropshipping in 2012 to mastering the retail wholesale model on Amazon since 2016. We explore Ruben's fervor for SEO, his inventive approach to paid ads, and his tips for crafting standout listings. Plus, Ruben shares crucial strategies for Prime Day preparation, focusing on inventory management and maximizing the event's potential.
Relive the rollercoaster of Prime Day with us, featuring a gripping story where 80% of a brand's listings vanished just before the big event. Discover the trials and triumphs within the smoking and cannabis accessories niche, and learn from Ruben's experience in overcoming setbacks through strategic support case management. Newcomers to Amazon will find Ruben's advice on communicating with Amazon Support invaluable, sprinkled with a humorously chaotic anecdote about coupon scheduling gone awry.
Dive into the heart of Prime Day tactics as Ruben discusses innovative discount strategies designed to boost revenue without breaking the bank. We uncover the impact of Prime Day on consumer behavior and Amazon's market performance, while also considering Walmart's growing online presence. Through comparative insights into Amazon Warehousing and Distribution versus Walmart's model, and tips for optimizing Amazon listings, this episode is packed with actionable insights for e-commerce success. Don't miss out on expert advice to elevate your Amazon game and prepare for the e-commerce event of the year!
章
1. #38 - Unlocking E-Commerce Success with Ruben Alicanion: Mastering Prime Day Strategies, Overcoming Setbacks, and Optimizing Amazon & Walmart Listings (00:00:00)
2. Amazon Strategy and Growth Insights (00:00:09)
3. Optimizing Performance for Prime Day (00:07:48)
4. Prime Day Coupon and Retail Strategies (00:18:06)
5. Rise of Walmart in E-Commerce (00:24:18)
6. E-Commerce Warehousing and Distribution Strategies (00:35:37)
7. Optimizing Amazon Listings for Rankings (00:41:21)
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