CPG Startup: Breaking Out in Grocery Stores with Leslie Danford from Vitaminis

Uncommon Brands

In this episode, Leslie Danford, founder of Vitaminis, shares her journey of transitioning from a corporate career to launching her own vitamin supplement brand during the pandemic. Leslie discusses the development and unique aspects of Vitaminis' products, the challenges of starting up, the importance of feedback and iteration, her retail strategies, and her upcoming plans for Vitaminis.

Leslie also highlights her strategy for gaining traction in retail, with a particular focus on sampling at natural grocery stores and leveraging feedback to iterate on the product. The conversation also covers the importance of packaging, retail placement, and the potential for growth in different markets.

Listen now to see how Vitaminis is growing fast.

What was covered:

• Leslie Danford's career journey and transition from corporate to entrepreneurship
• Channel strategies and lessons learned
• The reality of organic social media
• The power of multiple marketing channels
• Retail as a growth driver
• The importance of sampling and using QR codes to build an email list
• The power of effective product placement

Parker Nash Links:
Website: https://www.parkertnash.com/
LinkedIn: https://www.linkedin.com/in/-parkernash/

Leslie Danford’s Links:

Website: https://vitaminisbrand.com/

Instagram: https://www.instagram.com/vitaminisbrand/

Facebook: https://www.facebook.com/VitaminisBrand/