How Crucial Are CSMs in Empowering Sales Success? ft. Brian Weinberger (CRO, Sisense)

Unchurned - The No. 1 podcast for Customer Success

#updateai #customersuccess #saas #business

Brian Weinberger, CRO at Sisense, joins the host, Josh Schachter, Founder and CEO at UpdateAI, to discuss the gap between sales and post-sales with actionable insights and lessons from his experience. He also shares insights into his dual focus on sales and customer success and emphasizes the importance of creating long-term customer relationships.

How Crucial Are CSMs in Empowering Sales Success?

Timestamps

0:00 - Preview

0:40 - Meet Brian Weinberger, CRO at Sisense

9:00 - Breaking down silos between sales and CS teams

11:07 - Brian's transition to CRO

12:28 - Land with a plan

16:30 - Role of CS as a champion for the customer

18:25 - Challenges and solutions in integrating sales and CS

24:46 - AI as an Enablement Tool

___________________________

👉 Follow the podcast

Youtube: https://youtu.be/JprAz-o-dWk

Apple Podcast: https://apple.co/3dfWXmD

Spotify: https://spoti.fi/3KD3Ehl

👉 Connect with the guest

Brian Weinberger: https://www.linkedin.com/in/brianweinberger/

👉 Connect with hosts

Jon Johnson: https://www.linkedin.com/in/jonwilliamjohnson/

Kristi Faltorusso: https://www.linkedin.com/in/kristiserrano/

Josh Schachter: https://www.linkedin.com/in/jschachter/

👉 Sign up for ⁠UpdateAI⁠ - the only Zoom virtual assistant for customer-facing teams.

👉 Be the first to know when a new episode of Unchurned is dropped. Sign up for our newsletter at ⁠https://blog.update.ai/⁠

_____________________

Unchurned is presented by UpdateAI

About UpdateAI

At UpdateAI our mission is to empower CS teams to build great customer relationships. We work with early & growth-stage B2B SaaS companies to help them scale CS outcomes. Everything we do is devoted to removing the overwhelm of back-to-back customer meetings so that CSMs can focus on the bigger picture: building relationships.