Film Marketing Special with Mike Leeder, casting director and film producer – TG50

Two Geeks and A Marketing Podcast

Film Marketing Special with Mike Leeder, casting director and film producer – TG50

To celebrate our 1 year of podcasting we are joined by Mike Leeder from Hong Kong, we talk about the high and lows of film production and the many lessons for all content creators out there.

And yes, we do ask him about his involvement with many film productions including working with Jean Claude Van Damme and getting that phone call about Rogue One: A Star Wars Story!

00:00:00 Introduction - Here are your hosts, Roger and Pascal

00:03:04 Let’s go to Hong Kong and meet Mike Leeder

00:04:39 An action film fan dreams come true

00:06:40 Why Hong Kong and not Los Angeles?

00:08:30 What is it really like to be a film producer?

The many lessons Mike has learned over the years including fun stories from film productions such as Chasing the Dragon, The Mummy 3, The Raid, Hong Kong Love Story.

00:24:56 Working on Pound of Flesh with Jean Claude Van Damme

Reflecting on the challenges and fond memories of producing an indie action film with lifelong friends. Discussing he real talent of film producers: ingenuity, using your network of contacts and having to adapt regularly to changing circumstances.

00:34:30 Is there an extended version of Hard Target?

00:37:15 Shall we start a petition for a 35th Anniversary edition of Bloodsport?

00:39:02 Working on Rogue One with Donnie Yen

Nearly 40 years after seeing Star Wars: A New Hope for the first time, Mike gets to work on a Star Wars production and even has his name featured in the end credits! The circle is complete.

00:43:02 The marketing of films – lessons and observations

A fun and a fascinating first-hand account of the marketing of different movies, from blockbusters to indie productions, including the pitfalls of social media.

01:00:52 The Film Marketing Fun Quiz with Mike Leeder

If you could have a Zoom call with a film director (past or present) who would it be?

If you could remake a classic, which film would it be?

What is your go-to movie when you need cheering up?

What is the worst movie you have ever seen?

Which band or artist would you invite to play for you and your friends at your birthday party?

01:12:12 Final stories from the set and farewell

About Two Geeks and A Marketing Podcast

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.

Every week we'll bring you the following segments.

• In the News.
• Content Spotlight
• Marketing Tech and Apps
• This Week in History
• Creator Shout Outs
• Film Marketing

Please subscribe and leave comments and suggestions in the usual places.

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?

Pascal Fintoni: https://pascalfintoni.com/

Roger Edwards: https://rogeredwards.co.uk/services/