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コンテンツは Roger Edwards and Pascal Fintoni, Roger Edwards, and Pascal Fintoni によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Roger Edwards and Pascal Fintoni, Roger Edwards, and Pascal Fintoni またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作権で保護された作品をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal
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The one about the language of marketing, DJI Pocket 2 gimble camera, Rode mics and The Tomorrow War – TG51

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Manage episode 301852697 series 2799257
コンテンツは Roger Edwards and Pascal Fintoni, Roger Edwards, and Pascal Fintoni によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Roger Edwards and Pascal Fintoni, Roger Edwards, and Pascal Fintoni またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作権で保護された作品をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal

The one about the language of marketing, DJI Pocket 2 gimble camera, Rode mics and The Tomorrow War – TG51

00:00:00 Introduction

Here are your hosts, Roger and Pascal.

00:01:26 In the News

A selection of announcements and news releases from the world of marketing and technology that caught our attention.

00:12:27 Content Spotlights

ROGER: The language of marketing is so imprecise as to be almost meaningless, by JP Castlin, Marketing Week. https://www.marketingweek.com/jp-castlin-language-marketing/

PASCAL: How To Design A Profitable Branded Podcast That Doesn’t Sound Like A Branded Podcast by Paul Colligan founder of The Podcast Partnership

https://paulcolligan.medium.com/how-to-design-a-profitable-branded-podcast-that-doesnt-sound-like-a-branded-podcast-1ec774bb6164

00:27:38 Marketing Tech and Apps 

ROGER: It’s all about video:

The DJI Pocket 2 Gimble Camera: https://www.dji.com/uk/pocket-2

DJI Creator Combo – wireless microphone.

PASCAL: It’s all about a simple yet powerful podcasting set-up:

Rode NT-USB Mini: a studio quality USB Microphone at an incredible price! https://rode.com/microphones/usb/nt-usb-mini

Rode Connect: a free software solution for podcasting and streaming with the NT-USB Mini! https://www.youtube.com/watch?v=DPEl_g50B9E

00:36:33 This Week in History

Our selection of historical events and anniversaries from the world of science, technology and popular culture.

00:45:14 Creator Shout Outs

ROGER: Amanda Webb and May King Tsang for their Twitter Space following Amanda’s Friday, “Digital Coffee”.

PASCAL: Chris Nightingale, Digital Acquisitions Manager at AO.com and host of the Marketing Mini Bites new podcast series – new episodes every Wednesday at 9am!

https://www.youtube.com/channel/UCTXAM6r7r6iPRbSajZmomnA

00:49:36 Film Marketing

The Tomorrow War (2021)

Director: Chris McKay (Robot Chicken, The Lego Batman Movie)

Starring: Chris Pratt, Yvonne Strahovski, JK Simmons, Sam Richardson, Mary Lynn Rajskub

Music: Lorne Balfe (His Dark Materials, Pennyworth, Mission Impossible Fall Out)

A stunning time-travel, alien invasion summer action movie released straight onto Amazon Prime. The “White Spike” aliens are well realised and the time-travel plot takes a different approach than you would expect.

Arguably the marketing campaign failed to make people aware of the movie outside of the US, but some of the PR initiatives were very creative and created much buzz and anticipation.

About Two Geeks and A Marketing Podcast

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.

Every week we'll bring you the following segments.

  • In the News.
  • Content Spotlight
  • Marketing Tech and Apps
  • This Week in History
  • Creator Shout Outs
  • Film Marketing

Please subscribe and leave comments and suggestions in the usual places.

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?

Pascal Fintoni: https://pascalfintoni.com/

Roger Edwards: https://rogeredwards.co.uk/services/

  continue reading

123 つのエピソード

Artwork
iconシェア
 
Manage episode 301852697 series 2799257
コンテンツは Roger Edwards and Pascal Fintoni, Roger Edwards, and Pascal Fintoni によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Roger Edwards and Pascal Fintoni, Roger Edwards, and Pascal Fintoni またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作権で保護された作品をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal

The one about the language of marketing, DJI Pocket 2 gimble camera, Rode mics and The Tomorrow War – TG51

00:00:00 Introduction

Here are your hosts, Roger and Pascal.

00:01:26 In the News

A selection of announcements and news releases from the world of marketing and technology that caught our attention.

00:12:27 Content Spotlights

ROGER: The language of marketing is so imprecise as to be almost meaningless, by JP Castlin, Marketing Week. https://www.marketingweek.com/jp-castlin-language-marketing/

PASCAL: How To Design A Profitable Branded Podcast That Doesn’t Sound Like A Branded Podcast by Paul Colligan founder of The Podcast Partnership

https://paulcolligan.medium.com/how-to-design-a-profitable-branded-podcast-that-doesnt-sound-like-a-branded-podcast-1ec774bb6164

00:27:38 Marketing Tech and Apps 

ROGER: It’s all about video:

The DJI Pocket 2 Gimble Camera: https://www.dji.com/uk/pocket-2

DJI Creator Combo – wireless microphone.

PASCAL: It’s all about a simple yet powerful podcasting set-up:

Rode NT-USB Mini: a studio quality USB Microphone at an incredible price! https://rode.com/microphones/usb/nt-usb-mini

Rode Connect: a free software solution for podcasting and streaming with the NT-USB Mini! https://www.youtube.com/watch?v=DPEl_g50B9E

00:36:33 This Week in History

Our selection of historical events and anniversaries from the world of science, technology and popular culture.

00:45:14 Creator Shout Outs

ROGER: Amanda Webb and May King Tsang for their Twitter Space following Amanda’s Friday, “Digital Coffee”.

PASCAL: Chris Nightingale, Digital Acquisitions Manager at AO.com and host of the Marketing Mini Bites new podcast series – new episodes every Wednesday at 9am!

https://www.youtube.com/channel/UCTXAM6r7r6iPRbSajZmomnA

00:49:36 Film Marketing

The Tomorrow War (2021)

Director: Chris McKay (Robot Chicken, The Lego Batman Movie)

Starring: Chris Pratt, Yvonne Strahovski, JK Simmons, Sam Richardson, Mary Lynn Rajskub

Music: Lorne Balfe (His Dark Materials, Pennyworth, Mission Impossible Fall Out)

A stunning time-travel, alien invasion summer action movie released straight onto Amazon Prime. The “White Spike” aliens are well realised and the time-travel plot takes a different approach than you would expect.

Arguably the marketing campaign failed to make people aware of the movie outside of the US, but some of the PR initiatives were very creative and created much buzz and anticipation.

About Two Geeks and A Marketing Podcast

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.

Every week we'll bring you the following segments.

  • In the News.
  • Content Spotlight
  • Marketing Tech and Apps
  • This Week in History
  • Creator Shout Outs
  • Film Marketing

Please subscribe and leave comments and suggestions in the usual places.

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?

Pascal Fintoni: https://pascalfintoni.com/

Roger Edwards: https://rogeredwards.co.uk/services/

  continue reading

123 つのエピソード

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