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Ep 101: Mastering LinkedIn Marketing: Strategies for Relationship Building and Lead Conversion with Rich Brooks
Manage episode 438742764 series 2999667
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Unlock the secrets to selling on LinkedIn with Rich Brooks, President of Flight New Media, as he shares his expert strategies for building meaningful relationships and converting leads on this professional platform. Discover why subtlety and relationship-building are crucial, and how consistent, episodic content like podcasts can help you connect with potential clients. Rich’s insights will transform your approach to LinkedIn, making it a key component of your B2B service business strategy.
Next, we dive into the best practices for optimizing your LinkedIn profile and maintaining your credibility in the feed. From crafting a compelling headline to creating a varied content calendar, we cover everything you need to stand out without coming across as overly aggressive. Learn how to leverage AI for business insights and improve your LinkedIn Social Selling Index (SSI) for better reach and engagement. Our discussion provides actionable tips to help you balance showcasing your expertise with fostering genuine connections.
Finally, we explore the art of consent-based relationship building on LinkedIn. Respect and professionalism are paramount, and we'll show you how to engage authentically and transition conversations to more personal channels in a way that feels natural. By prioritizing long-term success and listening to potential clients' needs, you can create a rapport before pitching solutions. Plus, don’t miss out on joining the Tiny Marketing Club for personalized support and resources to scale your marketing efforts effectively. Tune in for a comprehensive guide to mastering LinkedIn marketing!
LinkedIn: linkedin.com/in/therichbrooks
Website: takeflyte.com
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章
1. Selling on LinkedIn (00:00:00)
2. Building Credibility on LinkedIn (00:14:58)
3. Consent-Based Relationship Building on LinkedIn (00:28:18)
4. Growing Your Business With Tiny Marketing (00:39:54)
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