Episode 4 - Rosie Yakob

This Way Up

In this episode, I talk to the amazing @rosieyakob. Rosie is a strategist and together with husband Faris Yakob (@farisy) they form the company Genius Steals, a strategy and innovation consultancy. What makes Rosie’s story so unique is that she is a nomad. Rosie and Faris left their last permanent home in New York 5 years ago to travel the world, working with leading brands and agencies on various projects for just a few weeks at a time before jetting off to a new location, soaking up different cultures as they go. We talk about the various roles Rosie mastered as a young strategist, how to deal with people trying to rip you off and how she made the transition to a nomadic life on the road.