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Cracking the Code of Cultural Relevance: Insights from Jim Pietruszynski, CEO of Soulsight
Manage episode 434387883 series 2947419
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In this episode of The Unified Brand Podcast, we dive deep into the world of brand design and consumer connection with Jim Pietruszynski, CEO of Soulsight.
Discover how to keep your brand relevant in an ever-changing cultural landscape by leveraging empathy, authenticity, and emotional resonance.
Jim shares compelling stories, including the journey of creating a spiked aguas frescas product for Mexican-American consumers and the challenges of launching innovative products.
Learn why traditional market research often falls short and how immersing yourself in the lives of your consumers can unlock powerful insights that drive brand success.
Tune in to explore the future of branding and how to forge lasting emotional connections with your audience.
Jim's Linkedin - https://www.linkedin.com/in/jim-pietruszynski-4a30836/
Soulsight - https://soulsight.com
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