Developing a Successful Golf Tourism Strategy - Ryan Brandeburg | CPG Masterclass Series

The Spin Podcast

US PGA Professional, Ryan Brandeburg, is the Executive Director of Golf Tourism New Zealand [GTNZ], the Director of Golf for Tourism New Zealand, and the golf consultant to the city of Auckland. Additionally, he is a partner in the Golf Strategy Group, a New Zealand based golf consultancy business, and Managing Director of New Zealand's Institute of Golf, a teaching academy known best for finding Lydia Ko as a six year old and taking her on the journey to #1 in the world.

With a Bachelor of Science degree in marketing and a specialisation in Professional Golf Management from Coastal Carolina University in South Carolina, USA, Ryan previously served in various golf management roles in the USA, across several high-profile facilities and one of the world’s largest private equity firms, The Blackstone Group. His journey in New Zealand first came about in 2009, becoming director of golf for both Kauri Cliffs and Cape Kidnappers - two courses ranked amongst the top 50 in the world. To add to his plethora of credentials, Ryan sits on the board of the New Zealand Golf Industry Council, and has written two books aimed at educating young PGA Professionals.

In this podcast, Ryan will give insight into the GTNZ project, discussing the importance of creating a golf tourism strategy, how it was developed, and the steps taken to implement it (with a summary of outcomes to date). Additionally, by tying this work into club, city, regional and national level contexts, Ryan will give PGAs and PGA Professionals an understanding as to why these are important considerations for themselves, and their own facilities.

The CPG Masterclass Series embodies a range of talks and presentations for PGAs and PGA Professionals that cover a variety of subjects and topics, delivered by world-class, industry leading experts from their respective fields. Find out more at http://cp.golf/masterclass.