Being a Mompreneur, Realities of Ghana & Building an Empire x Rochelle B. | S6 Ep.4

The Sound of Accra Podcast

In episode 5, Adrian interviews Rochelle, a content creator and entrepreneur who relocated to Accra, Ghana. Rochelle shares her journey of moving to Ghana three years ago and starting a successful restaurant, Crazy Burger, with her partner. The conversation delves into the challenges and rewards of balancing motherhood, content creation, and entrepreneurship.

In this episode you'll learn:

-Rochelle's approach to maintaining authenticity in her vlogs

- The importance of being genuine, and her strategies for growing her online presence

- The cultural and professional differences she has encountered in Ghana compared to the West

- Her plans to expand Crazy Burger to Lagos, Nigeria, and her thoughts on the future of content creation and entrepreneurship.

Sponsors

Season 6 Sponsors: Workspace Global (connects you to remote creative teams that offer a variety of design, digital and development services to help you build and grow your brand.). Get your FREE 7 day trial here.

Follow Rochelle

Instagram: https://www.instagram.com/rochelleofficially/

X (Twitter): https://x.com/rochelleclarke_

YouTube: https://www.youtube.com/ @RochelleOfficially

Our partners

Start a profitable business with Skool: https://thesoundofaccra.com/skool

Free Podcast course: https://skl.sh/2TRY0fN

Start or uplevel a podcast: https://www.atozpodcasting.com

Fresh Bread, Catering and Food Processing in Accra: https://ebatfoods.com/

Ghana's First Super App: https://shaqexpress.com/

Rent anything in the UK: https://fatllama.com/r/adri-6451b

Today's episode show notes

https://www.thesoundofaccra.com/rochelle

Timestamps / Topics

00:00: Intro

00:52 About Rochelle

01:53 Rochelle's Background and Move to Ghana

02:25 Locations of Crazy Burger

03:35 Balancing Personal and Business Life

05:04 Rochelle's Approach to Social Media and Business

05:51 Key Principles for Growing a Social Media Following

07:29 Importance of Authenticity in Content Creation

08:41 Balancing Motherhood and Content Creation

09:41 Impact of Motherhood on Career and Business

12:27 Inspiration from Children for Business Ventures

14:14 Expansion Plans for Crazy Burger

17:08 Leveraging Influence for Business

18:00 Creating Content in Ghana vs. Other Locations

19:11 Avoiding Being Boxed into a Single Content Niche

21:25 Challenges of Being an Entrepreneur in Ghana

22:48 Service and Efficiency Challenges in Ghana

25:48 Balancing the Positives and Negatives of Living in Ghana

26:06 Considering Moving Back to the West

27:43 Hope for the Younger Generation in Ghana

29:05 Raising Children and Preparing Them for the Future

31:29 Encouraging Entrepreneurship in Children

32:21 Traditional vs. Modern Career Paths

34:06 Tips for Aspiring Content Creators and Entrepreneurs

35:51 Plans for 2024 and Expansion to Nigeria

37:41 Ghana, The Melting Pot of Different People

39:39 Where to Find Rochelle and Crazy Burger

41:06 Outro

Watch season 6 episode 4 with Gideon and Nana Kofi:

https://youtu.be/lzq5pCRi8cs

Catch up with Season 5 here: https://www.youtube.com/watch?v=NnqpgGxTAXg&list=PLJUVirAfWnNoGiJNHHWm6aYTUUberuD5V

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About The Sound of Accra Podcast

Our mission is always the same, to promote Global Ghanaian excellence. And always to bring you closer to Accra, whenever you are, with powerful stories that make you want to take action in your career, business or personal life.

For almost 5 years, we have been championing global Ghanaian founders, entrepreneurship and Creators through podcasting. We've achieved 10s of thousands of audio downloads worldwide and published well over 150 episodes to date.

It's our mission to grow and establish global audience, and become a go-to resource for learning about native and diasporan Ghanaian Creators, Entrepreneurs and Founders worldwide.

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Mentioned in this episode:

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Workspace Global are the official sponsors of Season 6 of The Sound of Accra Podcast. Workspace Global connects you to remote creative teams that offer a variety of design, digital and development services to help you build and grow your brand.

Workspace Global