Udi Ledergor: Why Gong is Betting Big on Evangelism & Influencer Marketing

The Social Standard Podcast

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11M ago 53:42

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Udi Ledergor is a five-time Marketing leader at B2B start-ups and currently the Chief Evangelist at Gong. As Chief Evangelist, Udi oversees Gong’s market leadership through new product launches and thought leadership. On his journey from Marketer #1 to Gong’s Chief Marketing Officer, he led the creation of the revenue intelligence category, pioneered an iconic, human-centric brand, and led Gong's Marketing efforts from zero to hundreds of millions in revenue.

In this episode we discuss:

- The Role of Evangelism in B2B

- Udi’s path to Chief Evangelist Officer

- How Gong has used influencers as part of their growth strategy

- How to plot a LinkedIn invasion

And so much more…

Find Udi on LinkedIn https://www.linkedin.com/in/udiledergor/

Find Jess on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/

Follow The Social Standard on LinkedIn https://www.linkedin.com/company/the-social-standard/mycompany/?viewAsMember=true

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