Udi Ledergor: Why Gong is Betting Big on Evangelism & Influencer Marketing

The Social Standard Podcast

コンテンツは The Social Standard によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャストコンテンツは、The Social Standard またはそのポッドキャストプラットフォームパートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。

12M ago 53:42

MP3•エピソードのホーム

Udi Ledergor is a five-time Marketing leader at B2B start-ups and currently the Chief Evangelist at Gong. As Chief Evangelist, Udi oversees Gong’s market leadership through new product launches and thought leadership. On his journey from Marketer #1 to Gong’s Chief Marketing Officer, he led the creation of the revenue intelligence category, pioneered an iconic, human-centric brand, and led Gong's Marketing efforts from zero to hundreds of millions in revenue.

In this episode we discuss:

- The Role of Evangelism in B2B

- Udi’s path to Chief Evangelist Officer

- How Gong has used influencers as part of their growth strategy

- How to plot a LinkedIn invasion

And so much more…

Find Udi on LinkedIn https://www.linkedin.com/in/udiledergor/

Find Jess on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/

Follow The Social Standard on LinkedIn https://www.linkedin.com/company/the-social-standard/mycompany/?viewAsMember=true

29 つのエピソード