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On this podcast, we connect with the powerhouse influencers, C-Suite executives, and leaders of companies who are setting the standard in their respective spaces. On each episode, our guests will take us through their own journey, what motivated & inspired them to try something new and how they ultimately set the standard in their field. And on top of that, they will provide actionable insights & ideas on how you can set the standard in your own way. Follow The Social Standard on Instagram, ...
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Launching a podcast takes strategy, especially when it comes to getting the right guests. We are talking to Seven-time Sports Emmy Award-winning Senior Talent Producer, Booker & Casting Director, Britt Kahn about what it takes to find the right guests for your podcast. And she should know, she has booked guests for CNN’s Gayle King, Charles Barkley…
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How a $250B Market Cap Company Thinks About Influencers
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Salesforce is one the most iconic B2B companies in the world. And with B2B marketers finally jumping into the world of influencer marketing, we had to know how Salesforce viewed everything from employee advocacy to celebrity partnerships. So we sat down with their social media team to explore their perspective, challenges and opportunities. In this…
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Dive deep into the hows & whys of Gen-Z’s social media & digital behaviors with Christian Brown, co-founder of Glewee and member of Gen-Z. As member of Gen-Z himself and owner of a Gen-Z influencer marketplace, Christian sheds light on the psychology of what Gen-Z looks for from different platforms & content mediums and how they ultimately crave a …
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How to Build & Resource Your Social Team for Success
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Robyn Nissim, Founder of Social Proof Agency, has run social media for brands like Alo, Ulta, Lego & more. She understands how to build out your team for success whether that is to build community, drive revenue or become part of pop culture. In this episode we discuss: How to structure your social team for success The role & importance of a VP of …
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The Role of B2B Influencers in Content Marketing
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Devin Reed, Head of Content at Clari and former Head of Content at Gong and I discuss his approach to influencer marketing as a content marketer. He spends six figures a year on influencers but doesn’t have them as a line item in his budget. Influencers as a vehicle to distribute content & messaging and change market perception Why content teams sh…
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Udi Ledergor: Why Gong is Betting Big on Evangelism & Influencer Marketing
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Udi Ledergor is a five-time Marketing leader at B2B start-ups and currently the Chief Evangelist at Gong. As Chief Evangelist, Udi oversees Gong’s market leadership through new product launches and thought leadership. On his journey from Marketer #1 to Gong’s Chief Marketing Officer, he led the creation of the revenue intelligence category, pioneer…
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Corrina Owens: The Role of Evangelism in B2B Marketing
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Corrina Owens, Chief Brand Evangelist at Purple Cork, joins me to discuss: -The Role of Evangelism in B2B Marketing - How to Find an Evangelist for Your Business - Evangelism at SMBs vs Enterprise - Internal vs External Evangelists Find Corrina Owens on LinkedIn: https://www.linkedin.com/in/corrina-owens/ Find Jess Phillips on LinkedIn https://www.…
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Robert Jones: Edutainment & Emotion-Based Marketing in B2B
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Robert Jones, Lead Creative of RevPartners is known on LinkedIn for his paradies, music videos & comedic approach to B2B marketing. He has successfully leveraged his entertaining content to generate leads & close business for his company and on today's podcast, he tells us the secrets behind his success. Find Robert Jones on LinkedIn https://www.li…
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Nick Bennett: Driving $2M in Pipeline as a B2B Influencer, Best Social Platforms for B2B & more.
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Find Nick Bennett on LinkedIn https://www.linkedin.com/in/nickbennett1/ Find Jess Phillips on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/ Follow The Social Standard on LinkedIn https://www.linkedin.com/company/the-social-standard/mycompany/?viewAsMember=trueThe Social Standard による
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Santina Rizzi: Crafting viral Tiktok content with tropes, sounds & pop culture.
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Find Santian on LinkedIn https://www.linkedin.com/in/santina-rizzi-6179a3153/, tiktok: https://www.tiktok.com/@sanrizzle, and Dr. Miami: https://www.tiktok.com/@therealdrmiami Find Jess Phillips on LinkedIn https://www.linkedin.com/in/jessica-n-phillips/ Follow The Social Standard on LinkedIn https://www.linkedin.com/company/the-social-standard/myc…
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Bri Reynolds: Finding the Right Social Media Manager, Social Media's Biz Dev Ecosystem & Threads
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As the Social Media Manager for Lyft, Bri shares her insights 1) How to find the right social media manager for your brand, 2) Insights you can & should be getting from your social team to grow your business and 3) What her Thread's launch was like for Lyft And a whole lot more! Find Bri Reynolds on LinkedIn https://www.linkedin.com/in/briannapreyn…
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Justin Oberman: 5 Fascinating Mid-1900s Advertising Tales That Shaped Modern Influencer Marketing
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Advertising guru, Justin Oberman and I discuss the history of advertising and it's impact on modern day influencer marketing and social media platforms. What Betty Crocker's "Add Two Eggs" Campaign can tell us about Alogrithms How Interactive Marketing Saved The Grand Canyon Pianos In Every Household? B2B Influencers impact on this strategy A Ski L…
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Lia Haberman: The evolution of social media casting, Company-sponsored personal branding & Podcast MCNs
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Lia Haberman is a well known voice in the creator economy where she writes ICYMI, a weekly newsletter about trends in the space and is also an instructor at UCLA's extension school where she teach students about the creator economy & influencer marketing. Jake Siedler the VP of Accounts at The Social Standard also joins us to lend his POV. We discu…
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Kate Winick: How to run social strategy for a growth brand pre, during & post pandemic; Peloton's Instructor to Creator pipeline & How to cast talent for your brand's social channels
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We explore lessons from Kate's 5 year run at leading social for Peloton during a high growth time and a pandemic. Including The Sex & The City debacle How they supported their instructors as the faces of the brand as they rose to fame (great learnings for companies looking to support employees' personal brands) How to hire creators as the face of y…
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James Creech: B2B Influencers Monetization, Twitter's Role in B2B & Personal Branding
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James Creech is a well known voice in the creator economy, SVP of Strategy at Brandwatch, Advisor to VidCon & 3x entrepreneur. And rising B2B influencers. We delve into the unique was he sees B2B influencers monetizing, what Twitter's new role is in B2B marketing and why personal branding is so important. Follow James on LinkedIn: https://www.linke…
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Phil Ranta On: A B2B Influencer Saving His Company, How LinkedIn Is Replacing Networking and the Impact of AI on Influencer Marketing
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Phil Ranta is has built his career on supporting the creator economy & influencers through his time at FullScreen, Facebook Gaming and now as COO of We Are Verified. His digital experience has lead him to become a Top Voice on LinkedIn. We tap that experience in this podcast to better understand what is happening in the B2B influencer world. We dis…
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Want to know if a piece of content will go viral? We have the answers! This week, The Social Standard Founder and CEO Jess Phillips speaks with Yoav Zimmerman, CEO / Co-Founder of Trendpop, to discuss viral trends on TikTok, Instagram, and YouTube Shorts. Trendpop is an analytics startup disrupting the social video marketing landscape by building a…
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Setting The Standard in Popular Trend - RV Life
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Host Jess Phillips, interviews Melanie Richtman, Senior Community Relations Manager at Camping World about the popular trend - RV Life! Melanie discusses how RV Life changed due to the shutdowns of 2020 and how the trend has exploded ever since! The ability to work anywhere and create engaging media at a moment's notice is powerful and Melanie desc…
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Setting The Standard in Influencer-Led Branded Content
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In this episode, host Jess Phillips, speaks with Dustin Hinz, Chief Marketing Officer at Firestone Walker Brewing Co. Dustin takes on his journey all the way from the mailroom to working up close and personal with the likes of Eric Clapton, Snoop Dogg, Wiz Khalifa, and Alicia Keys, just to name a few. Tune in to hear another amazing story and valua…
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Be sure to tune into this week's episode as host Jess Phillips interviews Cris Hana about the ever-changing Esports industry! A few words about Chris: Chris Hana is Co-Founder and CEO of The Esports Observer (TEO), the leading source for esports business news and insights, which has been acquired by Advance Publications in 2018. In 2021, Chris also…
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Setting The Standard as TikTok's Top Fitness Creator
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This week host Jess Phillips | CEO of The Social Standard, speaks with mega influencer, Demi Bagby! Demi fills us in on her background, motivations, and a shocking injury :( Demi breaks down her life as an influencer that is constantly going the extra mile for brands and what motivates her to do so! What sets Demi apart, is how she is always lookin…
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Setting The Standard in Better for You Beverages
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Jess Phillips | CEO of The Social Standard is back to speak with Allison Ellsworth, the Co-Founder and Chief Brand Officer of poppi, a modern, fun(ctional) prebiotic soda designed for the next generation! poppi was born from Allison’s relentless pursuit to build the perfect healthy soda — one with full flavor, real digestive health functionality, a…
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Setting the Standard in Changing Media Landscapes
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Check out Rishad’s book Restoring the Soul of Business: Staying Human in the Age of Data https://rishadtobaccowala.com/ Check out Rishad on social: Instagram facebook Twitter linkedin To set the standard in influencer marketing, please check out our website at www.sostandard.com or follow along with us on Instagram and Linkedin. And be sure to head…
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Setting The Standard in Being Cool | How Igloo brings Pop Culture to the Very Hot Cooler Space
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Join us this week as host Jess Phillips, CEO of The Social Standard, speaks with Brian Garofalow, Chief Marketing Officer of Igloo Products Corp. Learn how a 47-year-old company with deep roots, utilizes social media to thrive! Many new companies have entered the cooler space in recent years. Hear how Igloo uses creativity, vision, and collaboratio…
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Setting The Standard in A New Era of Wine with Alix Peabody CEO of Bev
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For more information about Bev, Please Visit www.drinkbev.com Visit Bev on Social! Facebook Instagram Tik Tok Twitter For more about Alix Peabody, please visit her on LinkedIn. Be sure to check out The Made By Chicks Podcast To set the standard in influencer marketing, please check out our website at www.sostandard.com or follow along with us on In…
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Setting The Standard in DTC Influencer & Partnerships
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Join us this week, as host Jess Phillips speaks with Dmitri Cherner | Associate Director, Influencer and Partnerships at Ruggable®. Dmitri delivers inside information about the collaborative process that takes place when working with influencers and how Ruggable determines what’s produced by the influencer, and what is done in-house. In this episod…
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Caroline Pay of Headspace | Setting The Standard In Mindfulness
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Join us this week, as host Jess Phillips (CEO of The Social Standard) speaks with Caroline Pay, Chief Creative Officer of Headspace! Jess gets the back story of Caroline’s journey with the first meditation app “Headspace.” We learn why Caroline joined this amazing company and why it's close to her heart. Headspace was originally an events platform …
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Acre Mezcal: Setting the Standard In Sustainable Experiences
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Jordan Haddad is a young entrepreneur with a passion for developing, launching, and eventually selling, young businesses. He first cut his teeth in the high powered world of finance, first as a mergers and acquisitions investment banker with Lazard and later as a high yield bond analyst with Oaktree Capital, two of the most respected financial inst…
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Follow The Social Standard on Socials for Up To Date Marketing Expertise and Insights. Instagram Facebook Linkedin TikTok BlogThe Social Standard による
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