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Ecommerce SEO-friendly UX: from crappy to kerching with Louis Smith (NEWBIE)
Manage episode 371058461 series 2391659
Showing Google you've got the goods
Hey you, ecommerce store owner. I know you got a sexy theme for your website that promised it was responsive, conversion-focused and all that jazz. But is it? So many ecommerce sites fall down on the basics of user experience. Terrible navigation - check Confusing home page - check Bland category pages - check Cut and paste product descriptions - check And don’t get me started on that checkout experience. Well, today we’re honing in on carts, shopping and making the sale. Telling you how to turn casual browsers into eager buyers.
Tune in to learn
The three main differences between service-based business SEO and ecommerce SEO
How small businesses should build out the primary nav structure
Two ways to start driving more relevant traffic to your ecommerce site today
How to avoid the duplicate content issue with collection and product pages
How to do keyword research for collection pages and product pages
How to improve time on site and key information you should add to encourage customers through to the sale
How to stand out in the SERPS against the bigger brands
Optimising your product pages - where to start
Why generative AI isn’t going to doom ecommerce stores
The importance of your brand story, and taking consumers on a journey with your brand
Useful resources
Freebies:
167 つのエピソード
Manage episode 371058461 series 2391659
Showing Google you've got the goods
Hey you, ecommerce store owner. I know you got a sexy theme for your website that promised it was responsive, conversion-focused and all that jazz. But is it? So many ecommerce sites fall down on the basics of user experience. Terrible navigation - check Confusing home page - check Bland category pages - check Cut and paste product descriptions - check And don’t get me started on that checkout experience. Well, today we’re honing in on carts, shopping and making the sale. Telling you how to turn casual browsers into eager buyers.
Tune in to learn
The three main differences between service-based business SEO and ecommerce SEO
How small businesses should build out the primary nav structure
Two ways to start driving more relevant traffic to your ecommerce site today
How to avoid the duplicate content issue with collection and product pages
How to do keyword research for collection pages and product pages
How to improve time on site and key information you should add to encourage customers through to the sale
How to stand out in the SERPS against the bigger brands
Optimising your product pages - where to start
Why generative AI isn’t going to doom ecommerce stores
The importance of your brand story, and taking consumers on a journey with your brand
Useful resources
Freebies:
167 つのエピソード
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