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The Rebel Growth Podcast: Online Marketing, Entrepreneurship, Growth Hacking, Blogging, SEO, Social Media,
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RG57: Software Creation as a Marketing Strategy Helped Darren Shaw Build a 7 Figure Business
アーカイブされたシリーズ ("無効なフィード" status)
When? This feed was archived on December 02, 2023 05:09 (). Last successful fetch was on May 11, 2019 03:43 ()
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What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 124110061 series 95120
Darren Shaw comes on the show today to share how he used software creation as a marketing strategy when growing an SEO agency that turned into a 7 figure business.
Creating tools as a marketing strategy can be very powerful wen done right and a waste of time and resources when done badly.
This approach usually happens by accident, for example, I wanted a tool that would allow me to customize and personalize certain messages I display on my website to each visitor.
So I created my Content Personalization plugin, and when people started asking about it, I made it free for people to download, the word spread and it helped me grow my email list.
Takeaways From This Episode
- How to create your tools
- Using newsletters to promote your tool
- Using content to promote your tool
- Much more…
Resources
50 つのエピソード
アーカイブされたシリーズ ("無効なフィード" status)
When? This feed was archived on December 02, 2023 05:09 (). Last successful fetch was on May 11, 2019 03:43 ()
Why? 無効なフィード status. サーバーは持続期間に有効なポッドキャストのフィードを取得することができませんでした。
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 124110061 series 95120
Darren Shaw comes on the show today to share how he used software creation as a marketing strategy when growing an SEO agency that turned into a 7 figure business.
Creating tools as a marketing strategy can be very powerful wen done right and a waste of time and resources when done badly.
This approach usually happens by accident, for example, I wanted a tool that would allow me to customize and personalize certain messages I display on my website to each visitor.
So I created my Content Personalization plugin, and when people started asking about it, I made it free for people to download, the word spread and it helped me grow my email list.
Takeaways From This Episode
- How to create your tools
- Using newsletters to promote your tool
- Using content to promote your tool
- Much more…
Resources
50 つのエピソード
すべてのエピソード
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