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コンテンツは Alex Lopes and Jeffrey Vocell によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Alex Lopes and Jeffrey Vocell またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
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Player FM -ポッドキャストアプリ
Player FMアプリでオフラインにしPlayer FMう！
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Crossbeam Senior Director of Product Marketing, Amanda Groves on Go To Market
Manage episode 375644194 series 2815424
コンテンツは Alex Lopes and Jeffrey Vocell によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Alex Lopes and Jeffrey Vocell またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Questions covered in this episode:
1:25 Opening Question: Can you tell me a little bit about yourself and your path into product marketing?
4:22 How you and Crossbeam team think about creating successful go-to-market plan?
7:37 how do you lay out the responisbilities and plan across your organization?
10:03 How you think about defining that ownership and gaining buy-in cross-functionally.?
13:57 How you approach different launch sizes or just different launches overall?
17:14 How you think about defining KPIs for a successful go-to-market launch?
19:46 How you've thought about differentiating yourselves and your messaging and ensuring that you retain leadership through launches?
22:06 Can you share one piece of insight that has served you well throughout your product marketing career?
Want more insights from Amanda? Check out her Sharebird Profile.
Looking to connect? You can find Amanda here on LinkedIn.
85 つのエピソード
シェア
Manage episode 375644194 series 2815424
コンテンツは Alex Lopes and Jeffrey Vocell によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Alex Lopes and Jeffrey Vocell またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Questions covered in this episode:
1:25 Opening Question: Can you tell me a little bit about yourself and your path into product marketing?
4:22 How you and Crossbeam team think about creating successful go-to-market plan?
7:37 how do you lay out the responisbilities and plan across your organization?
10:03 How you think about defining that ownership and gaining buy-in cross-functionally.?
13:57 How you approach different launch sizes or just different launches overall?
17:14 How you think about defining KPIs for a successful go-to-market launch?
19:46 How you've thought about differentiating yourselves and your messaging and ensuring that you retain leadership through launches?
22:06 Can you share one piece of insight that has served you well throughout your product marketing career?
Want more insights from Amanda? Check out her Sharebird Profile.
Looking to connect? You can find Amanda here on LinkedIn.
85 つのエピソード
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Player FMは今からすぐに楽しめるために高品質のポッドキャストをウェブでスキャンしています。 これは最高のポッドキャストアプリで、Android、iPhone、そしてWebで動作します。 全ての端末で購読を同期するためにサインアップしてください。
The Product Marketing Expertsに似ているもの
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The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
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…
continue reading
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continue reading
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Player FM -ポッドキャストアプリ
Player FMアプリでオフラインにしPlayer FMう！
Player FMアプリでオフラインにしPlayer FMう！
