82: The Politics of Influence - Samantha Dybac

The Politics of Everything

With me today is Samantha Dybac, Founder and managing director of The PR Hub Host Influence Unlocked podcast, Samantha Dybac is the founder and Managing Director of The PR Hub, a public relations and strategic communications agency for entrepreneurs, business leaders, and high growth disruptive brands. As the host of the Influence Unlocked podcast, she has lots of influential guests, and last year her show was ranked by Apple in the top 10 business podcasts in Australia. Samantha has over 15 years’ experience of working with founders to help them unlock the value behind their personal brand to build awareness, credibility, and trust that catapults both them and their companies into the spotlight. She has featured twice as a finalist in the B&T Women in Media awards, as a finalist in the 2019 Sydney Entrepreneur of the Year, and has successfully completed her Australian Institute of Company Directors (AICD) Course. In a first for POE, this is not Samantha’s first time on the show but this time we are talking about The Politics of Influence. In this episode, you can learn:

1. We have had you speak on The Politics of PR a few years ago. Since then, you have become a fellow podcaster with your successful and popular show Influence Unlocked. Why that angle and what have you learned?
2. To some influence means power, others it means change. What does influence mean to you and why does it matter?
3. How can anyone achieve a position of influence or is it a position reserved for a few special people?
4. What is the role of influencers in achieving brand influence? Is it essentially an industry that needs to grow or can we see brands achieve influence without a famous or micro-famous face?
5. Take away: What is your overarching message for anyone facing The Politics of Influence

For more from Samantha go to:

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