Jennifer Zeifman, SVP, National Lead, Health & Wellness, Proof Strategies: On Earning Attention and the Evolving Craft of PR.
Manage episode 431622717 series 3580609
As you’ll hear in this episode, Jennifer has an amazing perspective on the evolution of PR and communications in healthcare. With more than 25 years at Proof, Jennifer has a wealth of personal and professional experience in the space, and that experience shines through in our conversation. From the line between PR and marketing, to agency collaboration, getting the biggest bang for your buck, and nurturing true partnership between clients and agencies – Jen covers it all!
Thank you to our Season 1 partner Papercurve. To find out more about how Papercurve can transform your content review and creation process, visit www.papercurve.com.
This episode was produced by Darryl Webster, with music by OLD KID.
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