All about Outvertising

The Outvertising Podcast

Welcome to our first Outvertising podcast, brought to you by advertising and marketing's LGBTQ+ lobby group. Hosted by Joanne Oatts, every month you'll enjoy chat about industry issues that matter to our community. In this episode Joanne is joined by Christopher Kenna, Lee Manton and Mark Runacus to talk about our Outvertising guide, helping brands and their partners create truly LGBTQ+ inclusive advertising. +++++++++++++++++++++++++++ USEFUL LINKS The Outvertising Guide - https://www.outvertising.org/outvertising-download ++++++++++ Brand Advance https://www.brandadvance.co/ ++++++++++ MullenLowe https://www.mullenlowegroup.com/ ++++++++++ . Wax/On https://wearewaxon.com/ ++++++++++ Channel 4 Diversity in Advertising Award https://www.4sales.com/diversityaward Channel 4 reports on representation & diversity https://www.channel4.com/corporate/about-4/operating-responsibly/diversity ++++++++++ ANA Study on Contextually Relevant Advertising Adweek article: https://www.adweek.com/agencies/culturally-relevant-ads-drive-brand-growth-ana-study/ ++++++++++ ANA article: https://www.ana.net/blogs/show/id/mm-blog-2019-09-see-all ++++++++++ Further reading: https://www.ana.net/miccontent/show/id/rr-2019-pq-media-aimm-multicultural-media-exec-summary ++++++++++ Smirnoff/LGBT Foundation Bar tender training programme https://lgbt.foundation/smirnoff ++++++++++ Gillette Canada - Dad teaches transgender son to shave https://www.youtube.com/watch?v=AR-JkiNQ_Ro Rowse Honey 'The Three Bears' https://www.youtube.com/watch?v=opaabUoodWM ++++++++++ AXE 'Is it okay for guys...?' https://www.youtube.com/watch?v=0WySfa7x5q0 ++++++++++