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Episode 4: Made by Moomin
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This is the fourth episode of the podcast about the Moomin phenomenon, and this time we’ll be looking at the commercialisation of Moomin. Why is there so much Moomin STUFF in the world? Is it simply because it’s an easy way to feel closer to the world of Moomin? Do you, dear listener, have any Moomin merchandise or collectables in your home? Perhaps a fridge magnet? Or a plush toy? Have you tasted the Fillyjonk fizzy soft drink? Or, as we discussed in the last episode, Moomin whiskey? A Moomin mug was sold for 25 thousand pounds on auction – how is that even possible? In this episode, we are going to visit a real treasure chamber full of Moomin rarities and Tove Jansson's illustrations. And we try to answer the following question: How do you actually preserve the artistic value of a commercial brand while maintaining Tove Jansson’s artistry and values? In this episode we talk to Roleff Kråkström, Managing Director at Moomin Characters and professor Boel Westin among others.
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Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on August 12, 2024 16:47 ()
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 358626714 series 3454338
This is the fourth episode of the podcast about the Moomin phenomenon, and this time we’ll be looking at the commercialisation of Moomin. Why is there so much Moomin STUFF in the world? Is it simply because it’s an easy way to feel closer to the world of Moomin? Do you, dear listener, have any Moomin merchandise or collectables in your home? Perhaps a fridge magnet? Or a plush toy? Have you tasted the Fillyjonk fizzy soft drink? Or, as we discussed in the last episode, Moomin whiskey? A Moomin mug was sold for 25 thousand pounds on auction – how is that even possible? In this episode, we are going to visit a real treasure chamber full of Moomin rarities and Tove Jansson's illustrations. And we try to answer the following question: How do you actually preserve the artistic value of a commercial brand while maintaining Tove Jansson’s artistry and values? In this episode we talk to Roleff Kråkström, Managing Director at Moomin Characters and professor Boel Westin among others.
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