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Darleen Scherer on Crafting Coffee and Cultivating Brands
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#74. In this episode of The meez Podcast, Josh Sharkey reconnects with Darleen Scherer, the founder of Black Sheep and a pioneering force in the specialty coffee world. With over 20 years of experience, Darleen has been at the helm of several successful coffee roasting companies, including Gorilla Coffee, Supercrown Coffee Roasters, and Taylor Lane Organic Coffee. Known as "The Godmother of New York Coffee," she has been recognized by The New York Times, Bon Appétit, Time Out, The Food Network, The Today Show, and The Wall Street Journal for her contributions to the industry.
Darleen brings a wealth of knowledge to the conversation, offering insights into coffee agriculture, the art of grading beans, and what it takes to brew an exceptional cup. Beyond coffee, she delves into her alter ego as a marketer, sharing lessons from her early career in NYC ad agencies. Now, with her consultancy, she helps coffee brands grow by meeting owners and executives where they are, leveraging her own successes and challenges in the industry.
Whether you're passionate about coffee or interested in brand building, this episode is a rich source of inspiration and expertise.
Where to find Darleen Scherer:
Where to find host Josh Sharkey:
In this episode, we cover:
(05:40): Darleen's background
(09:41): How Darleen got into coffee
(15:09): The process of the bean to your cup
(26:02): Frozen coffee
(40:49): A typical margin or EBITDA of a coffee shop when it's successful
(56:06): Black Sheep and marketing on unique qualities
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