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128. Framing, Marketing, and Wealth with Arielle Jackson

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Manage episode 453957693 series 3271997
コンテンツは David Elikwu によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、David Elikwu またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal

David speaks with Arielle Jackson, a marketing expert in residence at First Round and in her own consulting work where she helps hundreds of companies build their positioning and brands from the ground up. Arielle gained product marketing experience at Google, helping grow Gmail in its early days. At Square, she led the launch of hardware products, reaching over 30k retail doors. She later joined Cover, a seed-stage startup that rapidly grew to over 1M users before being acquired by Twitter.

They talked about:

💎 The influence of privilege in our lives

🎯 Why we constantly redefine success

📊 How marketing tricks our minds

💸 The value of convenience over price

🧠 The power of framing in decision-making

🔧 The benefits of hard, low-paid jobs

📜 Full transcript:

theknowledge.io/ariellejackson-1/

📹 Watch on Youtube:

https://youtu.be/75UeMBWfMmw

🗣 Mentioned in the show:

Series C | https://corporatefinanceinstitute.com/resources/career-map/sell-side/capital-markets/series-c-financing/

Starbucks | https://www.starbucks.com/about-us/

The Privilege Paradox | https://theknowledge.io/issue26/

Rory Sutherland | https://fs.blog/knowledge-project-podcast/rory-sutherland/

Ogilvy | https://www.ogilvy.com/about

Coca-Cola | https://www.coca-cola.com/us/en

Robert Cialdini | https://en.wikipedia.org/wiki/Robert_Cialdini

Influence, New and Expanded | https://amzn.to/3B2dVkR

Alchemy | https://amzn.to/3B1EMO1

Netflix | https://about.netflix.com/

Disney | https://movies.disney.com/all-movies

Amazon Prime Video | https://www.primevideo.com/

ESPN | https://www.espn.com/watch/

SNOO Smart Sleeper Bassinet | https://www.happiestbaby.com/products/snoo-smart-bassinet

Dr. Harvey Karp | https://en.wikipedia.org/wiki/Harvey_Karp

The 5 S's for Soothing Babies | https://www.happiestbaby.com/blogs/baby/the-5-s-s-for-soothing-babies

Superhuman | https://superhuman.com/

Mike Maples Jr. | https://www.floodgate.com/team/mike-maples-jr

Volvo | https://www.volvo.com/en/

👤 Connect with Arielle:

Twitter: https://twitter.com/hiiamArielle

First Round Review: https://review.firstround.com/articles/arielle-jackson/

👨🏾‍💻 About David Elikwu:

David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.

🐣 Twitter: @Delikwu / @itstheknowledge

🌐 Website: https://www.davidelikwu.com

📽️ Youtube: https://www.youtube.com/davidelikwu

📸 Instagram: https://www.instagram.com/delikwu/

🕺 TikTok: https://www.tiktok.com/@delikwu

🎙️ Podcast: http://plnk.to/theknowledge

📖 Free Book: https://pro.theknowledge.io/frames

My Online Course

🖥️ Decision Hacker: http://www.decisionhacker.io/

Decision Hacker will help you hack your default patterns and become an intentional architect of your life. You’ll learn everything you need to transform your decisions, your habits, and your outcomes.

The Knowledge

📩 Newsletter: https://theknowledge.io

The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.

My Favorite Tools

🎞️ Descript: https://bit.ly/descript-de

📨 Convertkit: https://bit.ly/convertkit-de

🔰 NordVPN: https://bit.ly/nordvpn-de

💹 Nutmeg: http://bit.ly/nutmegde

🎧 Audible: https://bit.ly/audiblede


Support this podcast at — https://redcircle.com/the-knowledge-with-david-elikwu/donations
  continue reading

130 つのエピソード

Artwork
iconシェア
 
Manage episode 453957693 series 3271997
コンテンツは David Elikwu によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、David Elikwu またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal

David speaks with Arielle Jackson, a marketing expert in residence at First Round and in her own consulting work where she helps hundreds of companies build their positioning and brands from the ground up. Arielle gained product marketing experience at Google, helping grow Gmail in its early days. At Square, she led the launch of hardware products, reaching over 30k retail doors. She later joined Cover, a seed-stage startup that rapidly grew to over 1M users before being acquired by Twitter.

They talked about:

💎 The influence of privilege in our lives

🎯 Why we constantly redefine success

📊 How marketing tricks our minds

💸 The value of convenience over price

🧠 The power of framing in decision-making

🔧 The benefits of hard, low-paid jobs

📜 Full transcript:

theknowledge.io/ariellejackson-1/

📹 Watch on Youtube:

https://youtu.be/75UeMBWfMmw

🗣 Mentioned in the show:

Series C | https://corporatefinanceinstitute.com/resources/career-map/sell-side/capital-markets/series-c-financing/

Starbucks | https://www.starbucks.com/about-us/

The Privilege Paradox | https://theknowledge.io/issue26/

Rory Sutherland | https://fs.blog/knowledge-project-podcast/rory-sutherland/

Ogilvy | https://www.ogilvy.com/about

Coca-Cola | https://www.coca-cola.com/us/en

Robert Cialdini | https://en.wikipedia.org/wiki/Robert_Cialdini

Influence, New and Expanded | https://amzn.to/3B2dVkR

Alchemy | https://amzn.to/3B1EMO1

Netflix | https://about.netflix.com/

Disney | https://movies.disney.com/all-movies

Amazon Prime Video | https://www.primevideo.com/

ESPN | https://www.espn.com/watch/

SNOO Smart Sleeper Bassinet | https://www.happiestbaby.com/products/snoo-smart-bassinet

Dr. Harvey Karp | https://en.wikipedia.org/wiki/Harvey_Karp

The 5 S's for Soothing Babies | https://www.happiestbaby.com/blogs/baby/the-5-s-s-for-soothing-babies

Superhuman | https://superhuman.com/

Mike Maples Jr. | https://www.floodgate.com/team/mike-maples-jr

Volvo | https://www.volvo.com/en/

👤 Connect with Arielle:

Twitter: https://twitter.com/hiiamArielle

First Round Review: https://review.firstround.com/articles/arielle-jackson/

👨🏾‍💻 About David Elikwu:

David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.

🐣 Twitter: @Delikwu / @itstheknowledge

🌐 Website: https://www.davidelikwu.com

📽️ Youtube: https://www.youtube.com/davidelikwu

📸 Instagram: https://www.instagram.com/delikwu/

🕺 TikTok: https://www.tiktok.com/@delikwu

🎙️ Podcast: http://plnk.to/theknowledge

📖 Free Book: https://pro.theknowledge.io/frames

My Online Course

🖥️ Decision Hacker: http://www.decisionhacker.io/

Decision Hacker will help you hack your default patterns and become an intentional architect of your life. You’ll learn everything you need to transform your decisions, your habits, and your outcomes.

The Knowledge

📩 Newsletter: https://theknowledge.io

The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.

My Favorite Tools

🎞️ Descript: https://bit.ly/descript-de

📨 Convertkit: https://bit.ly/convertkit-de

🔰 NordVPN: https://bit.ly/nordvpn-de

💹 Nutmeg: http://bit.ly/nutmegde

🎧 Audible: https://bit.ly/audiblede


Support this podcast at — https://redcircle.com/the-knowledge-with-david-elikwu/donations
  continue reading

130 つのエピソード

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