How To Scale A Food Business with Annette Conrad

The Forrager Podcast for Cottage Food Businesses

コンテンツは David Crabill によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャストコンテンツは、David Crabill またはそのポッドキャストプラットフォームパートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。

1+ y ago 59:58

MP3•エピソードのホーム

Annette Conrad lives in Mequon, WI and has been selling custom decorated cookies with her bakery, Edible Impressions, for the past 17 years.

After the first two years of selling her cookies, her “side business” had practically taken over her home, so she added a commercial kitchen to her home in order to expand.

And expand she did! Today she still operates from that home-based commercial kitchen, but she now has a team of people to help her fulfill unbelievably large cookie orders from some of the biggest brands out there, including Amazon, Google, Dropbox, Pinterest, Dell, etc.

The numbers are simply staggering. Annette’s largest order of over 3,000 cookie decorating kits included 44,000 separate gingerbread cookie pieces! And sometimes Annette and her two employees will make up to 2,000 custom decorated cookies in a single day.

In this episode, you’ll learn about Annette’s business decisions, how she markets her business, how she networks herself, and the mistakes she learned from 17 years of experience.

Annette shares so many golden nuggets of wisdom in this episode, and by the end of it, you will easily see why she has been so successful.

What You’ll Learn

Why you don’t need to pay for advertising
Who you should talk to when you’re a vendor at food shows
How to sell your products to event planners
How Annette creatively pivoted her business when the pandemic shut down her sales
Why you should narrow down your menu
Mistakes to avoid that prevent creators from scaling their business
How to hire a team of people who are just as passionate as you
Why you should take your time when building your business
How to find balance when making custom decorated items
What to know when determining a price for corporate orders
How Annette landed orders from Google, Amazon, Pinterest, Dropbox, Dell, and other major brands
How to use LinkedIn to grow your food business
How to increase your odds of getting promoted in the media
When to say no, and the consequences of saying yes
How to ship custom decorated cookies without them breaking
How Annette is turning her expertise into a side business as an influencer

Resources

Edible Impressions website (LinkedIn | Facebook | Instagram)

5 Pro Tips for How To Ship Decorated Cookies with Confidence & Zero Breakage (Annette’s free shipping PDF guide)

Cookie Decorating Hobby to Business 101 (Annette’s Facebook group)

annetteconrad.com (guidance for food entrepreneurs)

The Spruce Eats – Best Online Cookie Decorating Classes (Edible Impressions listed as “Best For Events”)

Wisconsin Cottage Food Law

Get full show notes and transcript here: https://forrager.com/podcast/71

116 つのエピソード

#Food #Entrepreneur #Arts #Business #Podcasting Education #David Crabill