Welcome to the Evergreen Advisor. Here, we explore the new ideas and challenge the old assumptions in advisor marketing. I’m your host, Daniel Keever, founder of Evergreen Financial Marketing. If you’re looking for a better answer to the question, “What actually works?”, join me as we pursue results-obsessessed strategies and marketing tactics for financial advisors. If you want to learn more, you can find us at evergreenfm.com/podcast.