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Ep 005 - Market This Way And Your Clients Will Stay Longer
Manage episode 447986777 series 3611246
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In this episode, we're diving into a game-changing approach to client retention that starts long before clients sign on the dotted line - it starts with your marketing.
Ever had a mix of clients, some who stick around for years, while others disappear within weeks? You’re not alone, and the secret to fixing it might surprise you.
Today, I’m sharing the story of a coach who faced wildly inconsistent client retention. Some clients would barely make it past a month, while others stayed committed for years.
The turning point?
A shift to crystal-clear, targeted messaging that spoke directly to a specific audience. Once this coach got laser-focused on who they were speaking to, everything changed: clients who signed up were more aligned, more engaged, and stuck around longer.
Tune in to learn:
- Why aligning your message to a specific target audience can be the key to long-term retention.
- How clear, specific messaging creates a stronger “yes” from clients, while naturally filtering out those who aren’t the right fit.
- Practical steps you can take to refine your marketing and attract clients who are ready to stay the course.
By the end of this episode, you'll see why getting specific with your target audience might just be the best retention strategy you’ve been overlooking
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