How AI Transforms the Advertising Industry

The Ecwid E-commerce Show

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1y ago 24:21

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In this podcast episode, our show hosts Jesse and RichE interview Ricardo Lasa, CEO and co-founder of Kliken, a marketing solutions provider for ecommerce stores.

Ricardo discusses the exciting advancements in AI technology and how it is transforming the advertising industry.

How AI Transforms Advertising

Ricardo explains that AI has traditionally been used for optimizing campaigns, such as selecting keywords and determining the best places to advertise. However, with the advent of new AI technology, advertisers can now create more compelling and creative ads.

AI-Generated Images for Ads

Ricardo explains that AI can generate complete ads using stock photos or custom-made images that intrigue customers.

AI in Audience Targeting

Ricardo highlights how AI helps identify the most relevant target groups for different products.

While AI helps generate ads and recommendations, the final approval lies with the merchant.

A Special Offer for Ecwid Stores

If you're one of the merchants generating at least 20 sales per month, you're eligible for a complimentary trial of Kliken. Experience it for two weeks, priced at just one dollar.

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