E571: Why I Sold Icewraps - Part 2

The Ecomcrew Ecommerce Podcast

Today's episode is part 2 of last week's podcast, where Mike goes into the details of Icewraps' sale, how he built up profitability from being in a loss at the start of the year, and the mindset he had during negotiations.

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It's been nearly 10 years since I first bought IceWraps.

After a long journey of facing Amazon's sudden fee increases, COVID and logistical challenges, I felt that it was time for me to take some chips off the table and finally sell off the last ecommerce business that I'm holding.

It's time for me to get some breathing room back, and move on to another project.

Takeaways

• Raising prices and cutting unnecessary costs helped turn the business from a loss to being profitable.
• Transitioning to AWD reduced storage costs significantly.
• When you have the mindset of being done and over a business, you might be willing to do all it takes to sell. However, it's important to maintain a two-way street and make sure you don't accept terms that seem unfair.

Timestamps

• 00:00 - The Journey of Selling Ice Wraps
• 03:07 - Challenges Faced During the Sale
• 05:56 - Turning the Business Around
• 09:13 - Cost-Cutting Strategies
• 12:08 - The Sale Process and Negotiations
• 15:02 - Finalizing the Sale and Transition
• 17:55 - Reflections on the Sale
• 20:59 - Lessons Learned and Future Outlook

As always, if you have any questions or anything that you need help with, reach out to us at [e-mail] if you're interested.

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Thanks for listening!

Until next time, happy selling!