From People.ai, this is the Legends of Sales and Marketing podcast. Each week we'll dive into a story from a different legend of sales and marketing to find out how they changed the game. Visit people.ai/legends for more episodes, interviews, and profiles on more legends of sales and marketing.
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Manage episode 300182536 series 2664792
Intellectual property is a powerful form of property you should look to own in your ecommerce business. Intellectual property can be incredibly valuable. Intellectual property can have two powerful functions for our ecommerce businesses: It is both a powerful form of everyday defence against raiders, to protect what we’ve built. It’s also a form of property that can - in the right circumstances - have value in itself.