Player FMアプリでオフラインにしPlayer FMう!
Embracing a Broad Definition of Inclusive with Jessica Lopez
Manage episode 322783353 series 2910620
Summary
Art Director Jessica Lopez joins Daniel to go deep on inclusive casting for e-commerce. The discussion ranges from the current state of inclusiveness in e-commerce media, to the ground we have yet to cover, to what future technology might enable for shoppers of all shapes, sizes, abilities, and needs.
Key Takeaways
- Inclusion has become a much bigger topic in recent years, but we can really expand and embrace a broader definition of inclusive.
- Some brands have been at the forefront of inclusion and going so far as to give the user a choice of what skin tone and body type they would like to see.
- While there are some agencies that specialize in adaptive model talent, they are few and there is an opportunity for new agencies in the industry that can advance this effort.
- Campaigns have often used non-traditional models, but sometimes it can be seen as tokenism, especially when the product offering is inaccessible to certain people or communities, or its used to generate buzz.
- Ecomm is still often left out of the diversity initiatives, sticking with a certain type and size of model.
Resources
Credits
Produced by: Creative Force - creativeforce.io
Edited by: Calvin Lanz Sound - clsound.net
Hosted by: Daniel Jester - danieltjester.com
150 つのエピソード
Manage episode 322783353 series 2910620
Summary
Art Director Jessica Lopez joins Daniel to go deep on inclusive casting for e-commerce. The discussion ranges from the current state of inclusiveness in e-commerce media, to the ground we have yet to cover, to what future technology might enable for shoppers of all shapes, sizes, abilities, and needs.
Key Takeaways
- Inclusion has become a much bigger topic in recent years, but we can really expand and embrace a broader definition of inclusive.
- Some brands have been at the forefront of inclusion and going so far as to give the user a choice of what skin tone and body type they would like to see.
- While there are some agencies that specialize in adaptive model talent, they are few and there is an opportunity for new agencies in the industry that can advance this effort.
- Campaigns have often used non-traditional models, but sometimes it can be seen as tokenism, especially when the product offering is inaccessible to certain people or communities, or its used to generate buzz.
- Ecomm is still often left out of the diversity initiatives, sticking with a certain type and size of model.
Resources
Credits
Produced by: Creative Force - creativeforce.io
Edited by: Calvin Lanz Sound - clsound.net
Hosted by: Daniel Jester - danieltjester.com
150 つのエピソード
すべてのエピソード
×プレーヤーFMへようこそ!
Player FMは今からすぐに楽しめるために高品質のポッドキャストをウェブでスキャンしています。 これは最高のポッドキャストアプリで、Android、iPhone、そしてWebで動作します。 全ての端末で購読を同期するためにサインアップしてください。